The United States Postal Service (USPS) is a remarkable organization that does not get nearly the credit it truly deserves. Besides the fact that is only costs 47¢ (or less) to send a letter 3,000 miles across the county, the organization has provided exemplary service for 241 years since Benjamin Franklin was named the first Read more…
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Informally, the old one-two punch refers to “an especially forceful or effective combination or sequence of two things.” In direct marketing the two-channel combo of direct mail and email packs a powerful one-two punch in getting the message out and bringing response in. Here’s why… Email Can Prime the Direct Mail Pump Before sending a Read more…
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The goal of all direct mail marketing is to elicit response. That can happen in a number of ways: driving retail store traffic; attracting website visitors; developing inbound sales leads; generating telephone orders. Profitable direct mail pieces accomplish this goal when they: Capture the attention of the recipient Influence their desire for the product or Read more…
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Objective #1 in any direct mail campaign is to bring attention to your mail piece and get it opened. There may be no better way to accomplish this than to present your recipient with, well, a present in the form of a package with something three-dimensional inside. Who can resist opening a small package they Read more…
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Today’s marketers need to develop campaigns for an expanding array of media channels. Direct mail, mobile advertising, social media networks, email marketing, digital billboards – the choices are almost endless! It’s simply never been more critical to make sure you’re consistently representing your brand in the marketplace. Your brand is your promise to your customer. It tells Read more…
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Digital Dog Direct used its SD-513 Saddle-Stitch Finisher (a sophisticated inline booklet maker for our Konica Minolta bizhub Presses) to produce two color booklets for Konica Minolta’s promotional purposes. The phenomenal color quality of each piece speaks to the quality digital printing of Konica Minolta presses, as well as the G7 Master Qualification that Digital Dog Direct has Read more…
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When you get home, do pick up your mail and scan the envelopes as you walk back to your front door? Has your spouse already picked it up from your Post Office and left it on the counter for you to review when you have time? Do you look forward to reviewing your mail or Read more…
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With all of the man-power, time, energy, and money that you invest in your direct mail campaign, it’s worth it to take the extra time to cover your bases and ensure you don’t commit any of these common mistakes. Sending to a Bad List You’ve planned for months, invested money on production, printing, and postage, Read more…