Green Energy Initiative Will Cut Costs, Help Environment (June 23, 2016) The U.S. Postal Service today announced that it will expand its use of alternative energy when solar panels are installed on the roof of a mail processing center in Los Angeles, CA, making the Postal Service facility the largest building generating electricity through solar Read more…
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$1.8 billion. That’s how much the USPS spends each year to process undeliverable-as-addressed (UAA) mail. That figure reflects the 6 billion mail pieces that are tossed in the trash every year due to “poor address quality”. While the total volume of UAA mail has decreased over the years, that number is still shockingly high—and shockingly Read more…
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10 Statistics About Millennials and Direct Mail Capturing the attention of Millennials is a topic every marketer has considered or researched. How do we attract a generation glued to their phones, self-obsessing with selfies? Well, it may be time to look at Millennials in a new way because this generation isn’t made up of kids Read more…
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Digital Dog Direct recently printed and mailed a multi-piece fundraising gala invitation for Conquer Paralysis Now, a leading authority and foundation on spinal cord injury research and treatment located in Princeton, NJ. The eye-catching, 5 x 7 inch, full color card was printed on a heavy gloss paper stock, scored, and folded. Also inside was Read more…
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Digital Dog Direct recently added a new tool to our arsenal of digital printing equipment: the Xante Impressia with Enterprise Feeder. This digital printer is perfect for daily and weekly kits and programs, as the creative can be tweaked on the fly from run to run. This feature in turn saves you money (because you Read more…
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2015 Annual Sustainability Report reveals USPS’s work towards protecting the environment through sustainability best practices. In a recent report, the USPS shared their steps towards minimizing their impact on the environment by reducing waste, energy use, and other consumption rates. Their Sustainability department develops and monitors policies that help achieve these goals in the organization. Read more…
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A Basic Overview of Definitions of Printing & Mailing Terms: Find the definition for crop, bleed, CMYK vs. PMS, proofs, variable, de-duping, and more.
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We are very excited to announce that Digital Dog Direct’s holiday card from this past winter has received an Honorable Mention from USPS’ first ever Irresistible Mail AwardTM competition! The contest, which will now recur on an annual basis, was created in order to celebrate the many unique and exciting developments occurring within the direct Read more…