Direct Mail Response Analysis

Once your program is under way, we can help you analyze reach and response before you plan your next campaign. We can:

  • Track each mailpiece as it crosses the country so you can anticipate when to staff telemarketing or inbound mail and fulfillment centers
  • Source each piece as to its origin or list
  • Explore implementation or expansion of one-to-one personalization on future appeals
  • Test designs, colors, offers and more.

Results of the analysis feed right into the next consultation meeting, and our process begins again.

We want to work with you as a true partner to help you grow response and increase customer relationships. Together, we can lead the pack. Humorist Lewis Grizzard said it best: “Life is like a dog sled team. If you ain’t the lead dog, the scenery never changes.”


Ask us about your next campaign analysis.

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