Sales letters are excellent lead generators and sales call door openers.Dear Direct Marketer,

Would you like to make quick, personal contact with prospects that cuts through the overwhelming clutter of digital advertising? Try sending a traditional sales letter. Often overlooked in marketing plans, a simple letter can be the touchpoint that moves an individual from your prospect pool into the sales funnel.

Implement these 10 tips for crafting  a winning sales letter…

  1. Be Super Personal — Of course personalizing the salutation is mandatory, but also make use of person’s first name, the company name, and other personalized content throughout the letter.
  2. Write Like You’re Sending a Letter to Friend — This helps you avoid a potentially robotic tone of business speak. (But do be professional!)
  3. Focus on the Reader — Address needs or empathize with problems that your reader may have and how your services can solve them.
  4. Use Company Letterhead — A simple #10 company envelope and stationery is all you need. The letter’s appearance as official communication leads to a high likelihood of getting opened and read.
  5. Post it with a Live Stamp — This helps avoid the perception that your letter is marketing mail. Or, consider a Picture Permit™ indicia (PPI) for added customization.
  6. Drop Your Business Card in the Envelope — People hold onto a business card more so than a letter and may use it to contact you when they recall how your services could be of use.
  7. Use Bullets, Italics, Underlines, and Bold Face Type — These techniques help lead the reader through the letter and call attention to useful facts and important benefits. Be selective with your choices, only emphasizing your most important points.
  8. Craft Short Paragraphs with Short Words and Sentences — Large blocks of type and long strings of lengthy words look like too much work to read. Write your letter, then go back and tighten it up.
  9. Make a Call to Action — Near the end of the letter, ask your readers (by name) to take the desired action and say why it will benefit them if they do.
  10. Offer a Friendly Sign-Off with a Postscript — Instead of the usual “Sincerely” or “Best Regards,” use a few words in closing like “Have a Great Day.” Below that include your signature, typed name and a Postscript. The P.S. is often the most read part of the letter, so be sure to use one that reiterates your primary benefit with a bonus for acting now.

The sales letter is an affordable way to introduce yourself and your company to new prospects. It can also be used to follow up a previous contact or reactivate a dormant lead. And it can serve as the perfect door opener for placing follow up phone calls.

Wishing you much success in your sales efforts,

🐾 Digi Dog

P.S. Sales letters can be so effective that you may soon require the services of a lettershop to handle the volume of your outgoing mail. If so, please give us a call.