Acquisition Direct Mail
The Power of Direct Mail to Acquire New Customers
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The reason direct mail works well for acquisition is because it stands out from the clutter of messages people see every day across many channels.
Making It Relevant
Data is the most crucial factor in direct mail success. Using Digital Dog Direct’s Variable Data Printing (VDP) platform, allows personalization to make the mail piece more intriguing or meaningful by leveraging data to target high-value audiences using segmentation factors such as behavior, purchase history, etc… to match your product or service to the most-likely prospects.
Acquisition direct mail has a higher response rate than purely digital channels, leveraging personalization that excels at getting the attention of audiences and driving better response.
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At Digital Dog Direct, we have decades of experience in helping companies acquire new customers and donors.