Insights from Digital Dog Direct’s IT Director, Jay Adcock
The economics of printing have come a long way in recent history; and some of the most noticeable advances have been in the development of digital printing. Gone are the days of compromising good quality in exchange for lowered expenditure.
“Digital printing has evolved into a more efficient, greener, quality option to traditional printing,” says Jay Adcock, Director of IT at Digital Dog Direct.
Because digital printers are smaller, faster, capable of shorter runs, and have key advantages for quality control, they are considered to be a greener option in print. Their efficiency and flexibility is kinder to the environment than some other methods.
“Offset printing has many benefits,” he adds, “but it requires skilled labor which adds time and cost to the process. Digital printing, on the other hand, allows for smaller and quicker runs, helping businesses of all sizes keep their marketing spends within budget.”
Digital Dog Direct uses Konica Minolta printers exclusively due to their reliability and efficiency.
“We have a great relationship with Konica Minolta,” says Jay, “they’re committed to creating new technologies to improve their products and aren’t afraid to leverage emerging technologies. We are like-minded in that sense, allowing us to stay in the forefront of the print and direct mail industries.”
“Innovation in digital production print technology continues to be one of the most important areas of our business as we look to continuously meet the needs of customers,” says Kevin Kern, senior vice president, Marketing, Konica Minolta Business Solutions U.S.A., Inc. (Source.)
Some of those exciting innovations include Konica Minolta’s increased ability to provide superior color density control and quality. This sophisticated technology allows for better accuracy in reproducing skin tones and smooth edges, providing greater legibility (myprintresource.com).
“Digital Dog Direct is definitely ahead of the curve when it comes to the latest innovations in digital printing,” adds Jay, “which is a great place to be in today’s ever-evolving technological landscape.”