Unfortunately, there are many ways that a direct mail campaign can miss the mark. Some mistakes are so simple or straightforward they’re easy to overlook. Check yourself against our checklist: Basic contact info is missing Do you have a place of business? A phone? A website? An email account? Then be sure to include your address, Read more…
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It’s only October, but the USPS wants to be sure you’re making appropriate plans for your holiday mailings, and so it has released the key deadlines you need to meet to mail successfully. The Postal Service expects its busy season to begin the week of December 10th, with the highest volumes expected December 17 through Read more…
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Looking Back, Looking Forward. We like to focus in this blog on advice and insight for our readers, but every once in a while, we’ll make an exception. We think this topic deserves that: We’d like you to know that Digital Dog Direct turned 40 this year. Yes. We are 40. We were founded in Read more…
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As technology continues to advance, consumers are becoming accustomed to a higher caliber of advertising. Specifically, they no longer have patience for being treated as just another faceless prospect; instead, they want to be treated—and targeted—as individuals. According to recent survey data from Marketo, “63 percent of respondents said that they are highly annoyed by Read more…
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You should never underestimate the power of direct mail, but especially not during election season. Pushing political campaigns through the mail has remained a tried and true way to reach voters and solicit them to vote for your candidate. Did you know that direct mail is considered the most credible form of political outreach (more than Read more…
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The title of this blog might be a little deceiving in that it only calls out 3 types of businesses that should be using Every Door Direct Mail (EDDM). The truth is that nearly every business-to-consumer organization with — or sometimes even without — a brick-and-mortar location can benefit from it. So, what is EDDM Read more…
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Before we get any further into this blog post, let’s address the obvious question: What is a buyer persona? According to HubSpot, persona development and inbound marketing experts, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” In most cases, a single Read more…
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“A picture is worth a thousand words.” This old adage still rings true, especially in the world of print marketing. Selecting the right images to represent your company is as crucial as the copy that supports them. You might find yourself wondering (especially if it’s time for a print collateral refresh) what kind of images should Read more…