The USPS has announced a proposed postage rate increase that will go into effect sometime in the coming weeks. Originally scheduled for April 26, 2015, these new shipping and mailing prices will most likely take effect sometime towards the end of May 2015 after review is done by the Postal Regulatory Commission (PRC). First-ounce stamp rates Read more…
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It’s no secret that determining your business’s target markets is crucial to a sound marketing strategy. Target markets are defined by differences in demographics, socioeconomics, attitudes and values, behaviors, location, and other distinguishable variables. Once you understand whom your target markets are, you can use direct marketing to deliver a tailored message to your buyers Read more…
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There are a number of ways to bind books and booklets. Choosing the best solution for your need depends on the look you’re trying to achieve as well as the purpose of the book itself. Saddle-stitching and spiral bound books are often used in marketing presentations and also as marketing collateral. Perfect binding is also Read more…
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Sunday, March 8, marks the 50th anniversary of the beginning of the ground war in Vietnam with the deployment of 3,500 Marines. By war’s end on April 30, 1975, nearly 3 million service men and women fought in the conflict that would take the lives of more than 58,000 Americans. Of those who served during Read more…
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Looking to add a distinctive and sophisticated style to your next printed marketing piece? UV Soft Touch coating provides the recipient with both a visual and a tactile experience unlike other types of coatings. Coating a gloss stock with the UV Soft Touch removes the glossy appearance and creates a more matte-like look. The difference Read more…
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There is no shortage of email marketing tips online. Since technology is always in flux, it is essential that marketers stay on top of what’s most important on a regular basis. 74% of marketers believe email will produce future ROI and believe it is core to their business (Pardot), making it a clear priority in Read more…
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No price increase proposed for Priority Mail and Priority Mail Express products In a notice filed today with the Postal Regulatory Commission (PRC), the U.S. Postal Service seeks to keep Priority Mail Express and Priority Mail services at their current prices. It’s part of the Postal Service’s ongoing pricing strategy to capitalize on strong package Read more…