When you look at your business’ printed materials, how do you feel? Do you feel proud of how they look? Do you feel satisfied with the way they highlight your offerings? If so, that’s great! If not, it might be time to make some changes to your suite of printed materials. Here are some signs Read more…
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Imagine you’re in a clothing store you’ve never been in before. A store clerk immediately approaches you with a t-shirt and asks, “Should I ring you up?” What would your reaction be? Confused as to why someone is asking you to purchase an item you haven’t expressed interest in? Anxious that you’re being pressured into Read more…
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It’s very rare these days that you’ll scroll through any social media platform without seeing at least one health-related ad. Whether it’s a customized daily vitamin regimen or easy-to-make nutritious smoothies delivered right to your door, health and wellness offerings and issues have become a fixture of today’s popular culture. One of the main reasons Read more…
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In order to form a clear call-to-action (CTA) for your direct mail marketing campaign, you need to answer the following question in as simple terms as possible: “What do I want my target customer to do as a result of seeing this campaign?” Whether the response to that question is to “learn more”, “sign up”, Read more…
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The U.S. Postal Service’s first scratch-and-sniff stamps will add the sweet scent of summer to letters of love, friendship, party invitations and other mailings when the Postal Service introduces the Frozen Treats Forever stamps June 20 in Austin, TX. The stamps can be pre-ordered at this link soon for delivery shortly after the June 20 issuance. The Read more…
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It’s no secret that direct mail has been getting a lot of flak over the past few years. Whether it’s underestimating how millennials value mail or overestimating how dominant the internet has become, modern day marketers tend to discredit direct mail as an effective channel for their latest campaign. And yet, this is simply untrue—data Read more…
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The reminder postcard is a low-cost, high-return investment in your direct marketing lineup. Think of it as an RBI to your campaign: a follow up that drives the sale home. All types of service businesses send out reminder postcards where appointments are necessary. Dentists, auto mechanics, veterinarians, and home service providers: they all mail postcards Read more…
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If your company depends on business coming from other companies, then you likely have some kind of B2B marketing strategy in place. (If not, you should.) But, have you considered how direct mail can help bolster your B2B strategy and create deeper connections with your target customers? (Once again, if you haven’t, you should!) That’s Read more…
