In a previous blog, we discussed how direct mail can give your year-end fundraising a much-needed jolt. To maximize giving, we recommend cleaning up your data, sharing stories of impact, personalizing your mailings, and creating omni-channel campaigns that integrate direct mail with email, phone, text, and social media outreach. As you develop and execute your Read more…
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When QR codes first started to become popular about 10 years ago, the user experience was lacking. People had to download an app just to scan a QR code. The actual scanning process took a long time due to slow internet speeds, and when people finally made it to the advertiser’s website, there was a Read more…
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Most nonprofits are well-aware of the fact that nearly one-third of annual giving typically happens during the month of December, while 12 percent happens during the final three days of the year. Those numbers could be even higher this year due to the coronavirus pandemic. According to Charities Aid Foundation (CAF) of America, nearly three Read more…
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The United States Postal Service filed notice with the Postal Regulatory Commission (PRC) today of price changes to take effect Jan. 24, 2021. The proposed prices, approved by the Postal Service Board of Governors, would raise Mailing Services product prices approximately 1.8 percent for First-Class Mail and 1.5 percent for other categories. If favorably reviewed Read more…
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The benefits of variable data printing for direct mail marketing are simple and powerful. We all know that relevancy will drive engagement. Your customers are much more likely to engage with a marketing piece if something speaks to them personally. Variable data printing makes it possible to change images, offers, and text, driven by the Read more…
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The USPS launched its free Informed Delivery service in 2017 to allow residential consumers to digitally preview their mail. Just sign up and verify your identity, and the USPS will send you a daily email with black-and-white images of the exterior of letter-sized mailpieces. Informed Delivery can also be used to manage the delivery of Read more…
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Most people would agree that this political campaign season, with a knock-down, drag-out presidential election as the main event, is destined to be the most highly charged in history. Regardless of party, candidate, or office, the competition to win the hearts, minds, votes, and donations of millions of voters promises to be fierce. Because so Read more…
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There are certain realities created by the COVID-19 pandemic that are undeniable. Conferences, seminars, in-person fundraisers, festivals, and other events are mostly shut down. Businesses aren’t interacting directly with customers. Although strategies have changed and some industries have been forced to scale back, direct mail is the only way for many companies to put something Read more…
