Before we get any further into this blog post, let’s address the obvious question: What is a buyer persona? According to HubSpot, persona development and inbound marketing experts, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” In most cases, a single Read more…
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“A picture is worth a thousand words.” This old adage still rings true, especially in the world of print marketing. Selecting the right images to represent your company is as crucial as the copy that supports them. You might find yourself wondering (especially if it’s time for a print collateral refresh) what kind of images should Read more…
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Nobody (and no business) should underestimate the power of a good thank you note. It is a very simple yet effective way to show your customers that you care about them and value their business. And we don’t mean typing the words “thank you” so that your customer might quickly scan it on a screen. Read more…
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The Postal Service has launched a new payment processing platform called Enterprise Payment System (EPS). EPS supports multiple payment options, including mobile check deposit, offers more reporting features, and allows customers to manage multiple USPS business functions under one account. Eligible Products and Services include First-Class Mail®, Letters, Cards, and Flats, Priority Mail, First-Class Package Read more…
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When you look at your business’ printed materials, how do you feel? Do you feel proud of how they look? Do you feel satisfied with the way they highlight your offerings? If so, that’s great! If not, it might be time to make some changes to your suite of printed materials. Here are some signs Read more…
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Imagine you’re in a clothing store you’ve never been in before. A store clerk immediately approaches you with a t-shirt and asks, “Should I ring you up?” What would your reaction be? Confused as to why someone is asking you to purchase an item you haven’t expressed interest in? Anxious that you’re being pressured into Read more…
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It’s very rare these days that you’ll scroll through any social media platform without seeing at least one health-related ad. Whether it’s a customized daily vitamin regimen or easy-to-make nutritious smoothies delivered right to your door, health and wellness offerings and issues have become a fixture of today’s popular culture. One of the main reasons Read more…
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In order to form a clear call-to-action (CTA) for your direct mail marketing campaign, you need to answer the following question in as simple terms as possible: “What do I want my target customer to do as a result of seeing this campaign?” Whether the response to that question is to “learn more”, “sign up”, Read more…
