• The new year might start with an increase in US Postal Service (USPS) rates as the agency recently proposed a 6.5% increase in base pricing for first class mail and a 5.95% increase in business rates. The proposed rate increases are above the government-mandated inflation-based rate cap as measured by the Consumer Price Index—Urban Consumers Read more…

  • We’d like to introduce you to the newest member of the team here at Digital Dog Direct. He’s our very own watchdog, and he’s always looking out for you and your projects. He sniffs out any problems and fixes them so that your campaigns run as easy as taking a walk in the park. There isn’t Read more…

  • Your prospect list reigns supreme in achieving success with every direct mail campaign. The most brilliant offer for lawn care services will fall flat on an apartment dweller. Believe us, it happens. Households without pets receive dog-supply catalogs. Single men receive women’s fashion catalogs. We like to call this “misdirected mail.” Mailers that miss the Read more…

  • What could these five corporations in completely different industries have in common? AAA Dish Network Forbes Magazine Smithsonian Institute Sprint They’re all new to the Target Marketing 2012 Top 50 Mailers list. These highly sophisticated marketers are using direct mail in sync with digital marketing to generate leads and drive sales in a growing trend of ramped up Read more…

  • Digital Dog Direct now produces perfect bound books in-house! We have just acquired a Duplo DB280 Perfect Binder, which performs on-demand binds for digitally printed material. The sleek and professional look of perfect binding is achieved by using hot glue along the spine of printed pages. Various paper stocks can be used for both covers and Read more…

  • Clocking in at #41 on the Entrepreneur List of 100 Things You’ll Need to Know About in 2013 is “Handwriting = Hieroglyphics.” Yes that is true. You do not see a lot of handwriting around these days, which is precisely why we recommend using it to break through the myriad of advertising messages a consumer sees every day. Handwritten Read more…

  • Yes we did and we cannot emphasize that enough. You can have perfect timing and brilliant creative, but dirty data can be the culprit behind poor results. At Digital Dog Direct we make sure that won’t happen with the best data cleansing practices in the business. Our standard procedures include NCOA (National Change of Address) Read more…

  • Digital Dog Direct, a state-of-the-art direct marketing service provider, announced that Wayne Heimbach has joined the company as Director of Business Development & Client Relations. Wayne brings a vast amount of experience developing, implementing, and managing profitable direct mail programs for low- to high-volume direct marketers. “We’re proud to add a direct marketing professional of Read more…