By all accounts, marketers that execute multichannel campaigns experience a significant lift in response rates over those who do not. Organizations that create a seamless, relevant, and pleasant user experience across all channels will have the best success. According to an article in Target Marketing, perhaps the most-effective demonstration of the offline-online marriage is the use of Read more…
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Digital Dog Direct keeps you ahead of the pack with state-of-the-art equipment that can print your materials on demand. Need a few hundred brochures? A dozen booklets? A thousand sales sheets? Tomorrow? No problem. With our on-demand printing services, you can run very-small quantities of full color presentations, catalogs, menus, newsletters—you name it. We offer Read more…
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Yes, at Digital Dog Direct you can have both! Most digital print shops cannot UV coat their materials in-house, which means their customers must either settle for a different coating option or incur more costs and extend their timelines in order to enjoy the benefits of UV coating. A glossy UV coating makes your pieces Read more…
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What is a PURL and what can it do for me? A PURL is a personalized web page (or URL). PURLs are often used as the centerpiece of multichannel direct marketing campaigns because they help you track response rates, capture information about your customers, and can even allow you to tailor a web page to Read more…
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How? With a USPS program called Every Door Direct Mail! Every Door Direct Mail (EDDM) allows you to reach customers within a specific, targeted area. Your mail piece will be delivered to every active address in the selected area allowing you to reach the customers who matter most to your business, especially in nearby neighborhoods. There Read more…
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The United States Postal Service announced plans today to discontinue mail delivery on Saturdays beginning on August 5, 2013. Packages, however, will still be delivered on a 6-day per-week schedule, which includes Saturdays. According to the official USPS press release, this delivery schedule change is necessary “to restore the financial health of the Postal Service” and Read more…
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As media choices and considerations broaden through search, email, social, online, and mobile channels, direct mail remains a key driver of sales for many marketers. The reality is that digital marketing now plays an even-more critical role in any media mix; but despite what some naysayers forecast, direct mail is not going away. By all Read more…
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As of January 5, 2013 the USPS has implemented revised standards for sealing folded automation letter-size self-mailers. A comprehensive understanding of the new regulations is highly recommended before designing your next self-mailer to avoid any design issues or increased postage costs. Some of the changes as mentioned in the DMM (Domestic Mail Manual) are listed below: The Read more…