Colleges, universities, and trade schools have never been under more pressure to recruit students and meet enrollment goals. Not only are they struggling to stand out from schools in local markets and across the country, but they’re also being scrutinized by potential students and parents who increasingly evaluate higher education based on ROI. In a Read more…
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Choosing the right direct mail format can be overwhelming, especially for companies and organizations using direct mail for the first time. Each format has its own pros and cons in terms of cost, features, response rate, size options, and other variables. Here is a very basic, nuts-and-bolts introduction to four popular direct mail formats, along Read more…
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The success of any direct mail marketing campaign begins with purchasing the right mailing list. Period. You can have the best product or service in the world, stunning design, the perfectly crafted message, and an irresistible offer, but if you don’t get your mailing in front of the people who are most likely to buy Read more…
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Organizations have every right to demand accountability from marketing service providers. Direct mail marketing results should be measured and quantified, not guessed or assumed. Even if you have a clean, properly targeted list and a beautifully designed mailing with a powerful message, you need to be able to track the results to get the most Read more…
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Digi Says…“Advanced personalization can deliver ROI of more than 2,000%.” Personalization isn’t just about swapping out text to include someone’s first name. In fact, research from Pure360 found that just 8 percent of consumers would be more likely to engage a brand when addressed by their first name. This kind of basic personalization is helpful, Read more…
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Ever notice how the size of mobile phones went from enormous to tiny and back to enormous again? We’re not even talking about the Zack Morris “portable phone” of nearly 30 years ago. From the late 90s to the mid-2000s, mobile phones shrank from the size of traditional desk phone handsets, to flip phones, to Read more…
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While too many organizations make marketing decisions based on infatuation with the latest shiny new object, data shows that direct mail remains a safe, effective marketing investment. Not only does direct mail deliver tremendous results, but new developments in technology used to create direct mail, as well as features available in the actual mailings, make Read more…
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The U.S. Postal Service has proposed changes to the price of postage, which would go into effect on January 26, 2020 if approved. Overall, prices for marketing mail would increase a fairly modest 1.9 percent, which would be the lowest increase in three years. In most cases, the increases are a fraction of one cent. Read more…
