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  • How Format and Class Affect Direct Mail Postage Costs

    March 19, 2020
    Jen Barletta
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    Printing & Mailing

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    It’s no secret that one of the keys to maximizing ROI from your direct mail campaigns is minimizing postage costs. The USPS has very specific criteria and requirements for different mail formats and classes, all of which affect postage. Here are some of the basics that every organization considering direct mail should know. Postcards, Letters, Read more…

  • Why Direct Mail Receives High Marks from Higher Education

    March 3, 2020
    Jen Barletta
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    Marketing, Printing & Mailing

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    Colleges, universities, and trade schools have never been under more pressure to recruit students and meet enrollment goals. Not only are they struggling to stand out from schools in local markets and across the country, but they’re also being scrutinized by potential students and parents who increasingly evaluate higher education based on ROI. In a Read more…

  • 4 Popular Direct Mail Formats and How to Use Them

    February 20, 2020
    Jen Barletta
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    Printing & Mailing

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    Choosing the right direct mail format can be overwhelming, especially for companies and organizations using direct mail for the first time. Each format has its own pros and cons in terms of cost, features, response rate, size options, and other variables. Here is a very basic, nuts-and-bolts introduction to four popular direct mail formats, along Read more…

  • Direct Mail 101: Purchasing the Right Mailing List

    February 6, 2020
    Jen Barletta
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    Marketing, Uncategorized

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    The success of any direct mail marketing campaign begins with purchasing the right mailing list. Period. You can have the best product or service in the world, stunning design, the perfectly crafted message, and an irresistible offer, but if you don’t get your mailing in front of the people who are most likely to buy Read more…

  • 5 Ways to Track Your Direct Mail Marketing Campaigns

    January 23, 2020
    Jen Barletta
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    Marketing, Printing & Mailing

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    Organizations have every right to demand accountability from marketing service providers. Direct mail marketing results should be measured and quantified, not guessed or assumed. Even if you have a clean, properly targeted list and a beautifully designed mailing with a powerful message, you need to be able to track the results to get the most Read more…

  • How Variable Data Printing Personalizes Direct Mail for Everyone on Your List

    January 16, 2020
    Digi Dog
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    Digi Says, Uncategorized

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    Digi Says…“Advanced personalization can deliver ROI of more than 2,000%.” Personalization isn’t just about swapping out text to include someone’s first name. In fact, research from Pure360 found that just 8 percent of consumers would be more likely to engage a brand when addressed by their first name. This kind of basic personalization is helpful, Read more…

  • How Direct Mail Has Come Full Circle and Why That’s Good News for Marketers

    January 6, 2020
    Jen Barletta
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    Ever notice how the size of mobile phones went from enormous to tiny and back to enormous again? We’re not even talking about the Zack Morris “portable phone” of nearly 30 years ago. From the late 90s to the mid-2000s, mobile phones shrank from the size of traditional desk phone handsets, to flip phones, to Read more…

  • 10 for 2020: Direct Mail Statistics Marketers Should Know

    December 19, 2019
    Jen Barletta
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    While too many organizations make marketing decisions based on infatuation with the latest shiny new object, data shows that direct mail remains a safe, effective marketing investment. Not only does direct mail deliver tremendous results, but new developments in technology used to create direct mail, as well as features available in the actual mailings, make Read more…

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Tags

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From Our Blog

  • Data Processing Tips for Maximum Postal Savings
  • How to Use Personalized Direct Mail to Improve Customer Experience
  • More Direct Mail Marketing Trends as the World Reopens
  • USPS Requests Postage Increases that Would Take Effect in August 2021
  • Direct Mail Frequency: Are You Asking the Right Question?

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