Transparency is one of those buzzword concepts in marketing and branding that every company claims to be embracing and prioritizing. But what exactly is brand transparency? How does it help you build a more personal connection with the customer? How can direct mail be used to communicate transparency? Steve Jobs once said, “A brand is Read more…
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End-of-year fundraising will determine the success or failure of many nonprofits. According to Nonprofits Source, 30 percent of charitable giving each year happens in December, and 10 percent occurs in the final three days of the year. Planning for this critical fundraising period should begin now. As more and more donations move online, many nonprofits Read more…
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You’ve probably heard the statistics about how many times a salesperson needs to contact a prospect to close a sale. Without getting into a long list of numbers, 90 percent of sales are closed on the fourth to 12th contact, but only 10 percent of salespeople make more than three contacts. The accuracy of this Read more…
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Great creative has always been essential to the success of direct mail marketing. Eye-catching design and imagery that are consistent with your brand, a powerful message with a compelling call-to-action, all delivered in the right format. Of course, great creative without the right data and insights isn’t enough. If you want to maximize direct mail Read more…
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REI recently announced the launch of Uncommon Path, an outdoor lifestyle magazine to be distributed at brick-and-mortar stores and select newsstands. Netflix has a magazine in the works to promote its shows and stars in advance of this year’s Emmy Awards. Dollar Shave Club and Airbnb are recent entrants to the branded magazine arena, while Read more…
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It’s no secret that marketing across multiple digital and non-digital channels delivers more conversions and higher ROI—if your campaigns are planned and executed correctly. In other words, multichannel marketing isn’t as simple as blasting your message in as many places as possible. There are two critical but often overlooked ingredients to a successful multichannel marketing Read more…
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Most savvy marketers agree that a multichannel approach is most effective. But that doesn’t mean you should just throw a bunch of campaigns up against the walls of different channels and see what sticks. Multichannel works best when you use complementary channels as part of a cohesive strategy. Household IP targeting allows you to match Read more…
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“Globally, the data-driven marketing industry spent $20 billion on data in 2018.” Of that $20 billion, the United states holds the largest data market ranking, contributing $12 billion to that total. Data is undoubtedly the now and future of marketing. Strategically, data allows marketers to personalize messages and hand-craft experiences based on the end-user’s preferences. Read more…