If you’ve spent any time on Instagram or YouTube in the last few months, you’ve come across an “unboxing” video. This refers to a video featuring someone opening a box, package, or envelope and reacting to what’s inside (usually in a positive way). Whether it’s unboxing a meal kit delivery service such as Hello Fresh, Read more…
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Maintaining brand awareness doesn’t just happen—it comes as a result of thought, attention, and constant cultivation. As Hubspot defines it, “Brand awareness represents how familiar your target audience is with your brand and how well they recognize it.” Unsurprisingly, direct mail is a great marketing channel for brand awareness. A general brand awareness campaign doesn’t Read more…
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Trigger-based direct mail is a type of automated marketing that is designed to fire once a customer has taken a certain action that you’ve defined, such as requesting a quote, visiting an in-store location or hitting a milestone (e.g. birthday). Plus, triggered mail campaigns often come with a set-it-and-forget mentality all while bringing in quality Read more…
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It’s 2019 and your marketing team is gearing up for another year of cleverly crafted campaigns and workshopping some fresh new ways to position your business. Smart marketers know that direct mail is a crucial ingredient to a well-rounded strategy, and therefore incorporate it into their annual plans and budgets for the year ahead. In Read more…
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This article was posted in January 2019. The USPS is offering 2% discount on postage, despite upcoming price increase. At the end of this month, the United States Postal Service will institute its largest increase in price of postage since 1991. How will that affect your direct mail marketing budget for the year ahead? If Read more…
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It’s that time of year to begin a performance analysis of your 2018 direct marketing strategy so that you can make adjustments and hit the ground running in 2019. You may need to do some digging, but there are several metrics necessary to factor the measurable values used to determine ROI for various marketing initiatives. Read more…
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“A picture is worth a thousand words.” This old adage still rings true, especially in the world of print marketing. Selecting the right images to represent your company is as crucial as the copy that supports them. You might find yourself wondering (especially if it’s time for a print collateral refresh) what kind of images should Read more…
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Nobody (and no business) should underestimate the power of a good thank you note. It is a very simple yet effective way to show your customers that you care about them and value their business. And we don’t mean typing the words “thank you” so that your customer might quickly scan it on a screen. Read more…
2020 Rate Sheet
2020 Postal Rate Sheet & Calendar
