Imagine you’re in a clothing store you’ve never been in before. A store clerk immediately approaches you with a t-shirt and asks, “Should I ring you up?” What would your reaction be? Confused as to why someone is asking you to purchase an item you haven’t expressed interest in? Anxious that you’re being pressured into Read more…
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Picture this scene: Your marketing team has just put the final touches on a direct mail marketing campaign that is sure to knock the socks off of your target audience. The mailing list has been groomed; the proofs have been reviewed; the CTA is clear. You send your direct mail campaign out into the world Read more…
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While most industries rely on printed marketing materials to help showcase their business, one that especially relies on the power of print is the real estate industry. Whether it’s designing a real estate postcard to be sent to families that might be ready to relocate or making sure that there are eye-catching brochures in your Read more…
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Digital Dog Direct loves any opportunity to thank its clients for their partnership and business. Our annual holiday card is one way we enjoy expressing our gratitude creatively, in a way that makes our clients feel special. This year, Digital Dog aimed to gift our clients and friends with a custom present. The square shaped Read more…
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When it comes to seeking recommendations or trying something new, our gut reaction as human beings is to solicit opinions from people we know and trust. No matter how big or small the topic, people find great comfort in hearing reviews directly from others who’ve already experienced whatever it is they’re considering. Whether it’s trying Read more…
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You know that feeling when you get a brand new notebook that’s filled with clean, blank pages just waiting to be filled in? That’s how many people, and businesses, choose to treat the new year; like a fresh start filled with opportunity. And while it might be too soon to tell exactly what’s going to Read more…
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When it comes to buying big ticket items, such as a car, consumers don’t tend to make hasty decisions. Rather, a lot of research and deliberation goes into the process before a purchase is made. That’s why crafting a marketing plan that works to strategically push customers through the extended sales funnel of buying a Read more…
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Informed Delivery by the United States Postal Service is now available in eligible zip codes. What is Informed Delivery? It is an email and online dashboard notification system that emails greyscale exterior images of the recipients’ mail that they are set to receive later that day. (Learn more here.) The service is free and only Read more…