With the winter months just around the corner, odds are your marketing team is hard at work pulling together a holiday donation strategy. Hopefully, that strategy includes some tactics that specifically target millennial consumers. That’s because as of this year, millennials now have the largest purchasing power in the U.S., which makes it a necessity Read more…

Social media continues to prove itself as a great way to enhance your company’s online presence, whether it’s helping boost your website’s SEO ranking or providing brand awareness in a very frequented part of the internet. But, here’s the even better news: not only can social media help improve your digital marketing strategy, it can Read more…

An important aspect of direct marketing strategy is frequency. One rule of thumb is that prospective customers may see your marketing messages up to a dozen times before they take action. Make the most of these impressions by maintaining a consistent look across the board, which will achieve ever-higher ad retention, recall, and response with Read more…

In concluding a potential purchase discussion, sales reps generally hand prospects a pile of marketing collateral to study that might help close the sale. In turn, most people generally take that material back home or to the office and file it in the recycling bin. If you want your collateral sales material placed on top Read more…

The average person is exposed to thousands of advertising messages every day. Some ads break through the clutter and lead the viewer through the AIDA Hierarchy of Effects (Awareness, Interest, Desire, Action). Unfortunately, most do not make it past the awareness phase. Before you can even begin to inspire anyone to become interested in what Read more…