In many business transactions, a conversation may be in order to onboard a live lead or seal the deal. The problem is, most sales reps dread making phone calls. They get uptight, envision bad outcomes, and worry about rejection. There’s even a term for the condition: “Sales Call Reluctance.” However, the telephone call is a Read more…
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By some estimates there are 25,000 font families available for use in designing printed materials. With an endless array of typefaces at your fingertips how do you begin selecting fonts for use in any given print project from direct mail to sales sheets to brochures? The first place to look for font guidance is to Read more…
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In today’s fragmented multimedia world, much attention is paid to the array of digital ways to reach Gen X’ers, Millennials, and the rising tide of “Boomlets,” or Generation Z. But for the here-and-now, keep in mind that Baby Boomers still control the majority of the nation’s disposable income. As consumers in their earlier years, they Read more…
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Dear Direct Marketer, Would you like to make quick, personal contact with prospects that cuts through the overwhelming clutter of digital advertising? Try sending a traditional sales letter. Often overlooked in marketing plans, a simple letter can be the touchpoint that moves an individual from your prospect pool into the sales funnel. Implement these 10 Read more…
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The goal of all direct mail marketing is to elicit response. That can happen in a number of ways: driving retail store traffic; attracting website visitors; developing inbound sales leads; generating telephone orders. Profitable direct mail pieces accomplish this goal when they: Capture the attention of the recipient Influence their desire for the product or Read more…
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Today’s marketers need to develop campaigns for an expanding array of media channels. Direct mail, mobile advertising, social media networks, email marketing, digital billboards – the choices are almost endless! It’s simply never been more critical to make sure you’re consistently representing your brand in the marketplace. Your brand is your promise to your customer. It tells Read more…
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It’s no secret that determining your business’s target markets is crucial to a sound marketing strategy. Target markets are defined by differences in demographics, socioeconomics, attitudes and values, behaviors, location, and other distinguishable variables. Once you understand whom your target markets are, you can use direct marketing to deliver a tailored message to your buyers Read more…
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Looking to add a distinctive and sophisticated style to your next printed marketing piece? UV Soft Touch coating provides the recipient with both a visual and a tactile experience unlike other types of coatings. Coating a gloss stock with the UV Soft Touch removes the glossy appearance and creates a more matte-like look. The difference Read more…
2020 Rate Sheet
2020 Postal Rate Sheet & Calendar
