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  • B2B & B2C Email Marketing Etiquette for 2015

    February 25, 2015
    Whitney Proud
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    Digital Marketing, Email, Multichannel Marketing

    There is no shortage of email marketing tips online. Since technology is always in flux, it is essential that marketers stay on top of what’s most important on a regular basis. 74% of marketers believe email will produce future ROI and believe it is core to their business (Pardot), making it a clear priority in Read more…

  • What is Inbound Marketing?

    February 11, 2015
    Whitney Proud
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    Content Marketing, Email, Inbound Marketing, Multichannel Marketing, SEO, Social Media

    Feel like you’re hearing “inbound marketing” and seeing “#inbound” everywhere? Are you not quite sure what it is all about? As a marketing professional in 2015, you should know! Even print & production professionals should have a good understanding of their place in inbound and this new way of communicating with the buyer so it can Read more…

  • 6 Things to Avoid When Crafting Calls to Action

    January 7, 2015
    Whitney Proud
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    Branding, Content Marketing, Inbound Marketing, Multichannel Marketing, Target Marketing

    The purpose of a Call to Action (CTA) is to encourage a visitor to take a desired action. Usually this action is to engage with an offer you are providing: the downloading of an ebook, registration for a free trial, subscription to a newsletter, etc. That offer resides on a landing page on your website, Read more…

  • #GivingTuesday, You’re Doing it Right: How Social Media Can Turn a Day Into a Movement

    December 16, 2014
    Whitney Proud
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    Social Media

    On Tuesday, December 2nd, 2014, people from around the world raised $45.7 million for charities during a global social movement known as #GivingTuesday. The annual event was started three years ago by 92nd Street Y (a cultural and community center in NYC) and the United Nations Foundation in the United States and has since spread Read more…

  • Crafting an Inspiring Message: Memorable Content for Nonprofit Marketers

    December 2, 2014
    Whitney Proud
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    B2B Marketing, Content Marketing, Digital Marketing, Multichannel Marketing, Target Marketing

    Digi Says is a series of articles sent once monthly to our email subscribers. Each article focuses on a marketing statistic or fact that we see as a hot topic in our industry. It’s brought to you by Digi, your loyal production companion. Nonprofits face many marketing challenges: fundraising efforts, donor retention, time management, to Read more…

  • The Top 5 Mistakes Nonprofits Make in Multichannel Marketing

    November 18, 2014
    Jen Barletta
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    Content Marketing, Digital Marketing, Direct Marketing, Multichannel Marketing, Response Rates, Target Marketing

    Scroll for special nonprofit 2015 calendar & mail rate cheat sheet—free download! When limited budgets and compacted timelines are in play and the stakes are high, single-channel marketing and poor messaging are the last things that will help your marketing strategy. Unfortunately, this happens to be the case for many nonprofit organizations. Fortunately, they are Read more…

  • The Top 3 Marketing Channels for 2014-15

    October 28, 2014
    Whitney Proud
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    Digital Marketing, SEO, Social Media

    In the Econsultancy Cross-Channel Marketing Report of 2014, company respondents dished out which marketing channels were of the upmost importance in the coming year. You may be surprised to see what they said… More than half of the company respondents voted their website as their top priority, coming in at 53%. Email marketing took second Read more…

  • 3 Elements of a Successful Scientific Poster Design

    October 22, 2014
    Jen Barletta
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    Digital Printing, Large Format Printing, Print Design, Scientific Posters

    A well-designed scientific or research poster is the difference between your hard work and hours of research getting noticed (and understood!) and an overlooked poster board. So, good design is critical in clearly communicating your data. These three key elements will guide you in creating a successful scientific poster design. 1. Orderly Layout and Sequence Read more…

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From Our Blog

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