For small businesses, local listing websites and social platforms are very important pieces of an effective online presence. 43% of all Google searches and 50% of all mobile searches are local or location based, meaning a location (city, town, county, as examples) was either coupled with another keyword in the actual search or some sort of Read more…
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Google Analytics is an ongoing composite of your website’s performance in the form of incredibly rich and detailed data. But where do you dive into this sea of numbers and percentages? If you’re a business owner or marketing manager, these 3 key metrics will give you a quick but accurate and enlightening look into the quality Read more…
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Digi Says is a series of articles sent once monthly to our email subscribers. Each article focuses on a marketing statistic or fact that we see as a hot topic in our industry. It’s brought to you by Digi, your loyal production companion. “67% of online searches are caused by offline communications—which means a strong Read more…
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Landing pages are your online lead generation hubs. Draw potential customers to these specific pages on your website by offering them something of value in exchange for some of their basic personal information (like name, email, or occupation). If you make a landing page a positive point of contact, your prospect will leave with a Read more…
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Feel like your emails are getting skimmed over or worse, tossed into the junk folder? If you’re not seeing the open or response rates you expect, it may be time to change things up. When the going gets tough, the tough gets old school. It’s easy to select multiple emails and trash them in one Read more…
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If you are conceptualizing your next direct mail campaign without considering personalization, let us stop you there. In an effort to escape the stale and one-dimensional channels of yesteryear, marketing is becoming more integrated, and advertising more embedded, in society than ever. Why? No one is paying attention anymore. We’re too busy burying ourselves in Read more…