Back in January, we explained how to get United States Postal Service postage discounts in 2019 by taking advantage of any or all of the six direct mail promotions being offered by the USPS throughout the year. Each promotion allows you to save 2% on eligible postage, which helps to offset the postage increase that Read more…
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All of the major print customers—from agencies to marketers to paper companies—had an opportunity to come together at the first ever Peacock Print Fair in New York City, New York in March this year to discuss the industry’s potential. Key speakers led discussions on leading technologies, marketing resources, and the need for bridging connections. Amongst Read more…
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Digital Dog Direct is proud to announce David Krawczuk has joined the team as Chief Operating Officer at its headquarters in Ewing, New Jersey. Krawczuk fulfills both a strategic and operational role, taking the helm on day-to-day management while also driving the company forward as a leader in the direct marketing industry. “Dave comes to Read more…
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Considering the level of targeted advertising we’re all used to today, it may seem hard to imagine a time when direct marketing was considered a new concept. But, of course, it was at one point considered groundbreaking, especially when it was first conceptualized and made popular by advertising guru, Lester Wunderman. Known as “the father Read more…
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This article was posted in January 2019. The USPS is offering 2% discount on postage, despite upcoming price increase. At the end of this month, the United States Postal Service will institute its largest increase in price of postage since 1991. How will that affect your direct mail marketing budget for the year ahead? If Read more…
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E-commerce giant Amazon made news a few weeks ago for executing a marketing tactic that’s more than a century old: The company mailed out a catalog. A paper catalog. Delivered via the U.S. Postal Service. Just like Sears, Roebuck & Company circa 1893. “A Holiday of Play,” a toy catalog, was reportedly mailed to millions Read more…
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The U.S. Postal Service has proposed a significant increase in the price of postage, the largest since 1991. If the proposal is approved by regulators, the changes will go into effect on January 27, 2019. The cost of a First Class stamp will jump from 50 cents to 55 cents. Postage for metered letters will Read more…
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It’s only October, but the USPS wants to be sure you’re making appropriate plans for your holiday mailings, and so it has released the key deadlines you need to meet to mail successfully. The Postal Service expects its busy season to begin the week of December 10th, with the highest volumes expected December 17 through Read more…