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  • Digital Dog Direct Celebrates 40 Years as a Leader in Direct Mail Marketing

    October 15, 2018
    Jen Barletta
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    Looking Back, Looking Forward. We like to focus in this blog on advice and insight for our readers, but every once in a while, we’ll make an exception. We think this topic deserves that: We’d like you to know that Digital Dog Direct turned 40 this year. Yes. We are 40. We were founded in Read more…

  • USPS to Retire the Centralized Accounting Processing System (CAPS) – Effective April 1, 2019

    July 17, 2018
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    The Postal Service has launched a new payment processing platform called Enterprise Payment System (EPS). EPS supports multiple payment options, including mobile check deposit, offers more reporting features, and allows customers to manage multiple USPS business functions under one account.   Eligible Products and Services include First-Class Mail®, Letters, Cards, and Flats, Priority Mail, First-Class Package Read more…

  • U.S. Postal Service’s First Scratch-and-Sniff Stamps Evoke a Sweet Summer Scent

    May 29, 2018
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    The U.S. Postal Service’s first scratch-and-sniff stamps will add the sweet scent of summer to letters of love, friendship, party invitations and other mailings when the Postal Service introduces the Frozen Treats Forever stamps June 20 in Austin, TX. The stamps can be pre-ordered at this link soon for delivery shortly after the June 20 issuance. The Read more…

  • Study: Direct Mail Response Rates Are Beating Email Response Rates

    May 21, 2018
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    It’s no secret that direct mail has been getting a lot of flak over the past few years. Whether it’s underestimating how millennials value mail or overestimating how dominant the internet has become, modern day marketers tend to discredit direct mail as an effective channel for their latest campaign. And yet, this is simply untrue—data Read more…

  • U.S. Postal Service Approves New Prices for 2018

    January 17, 2018
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    The Postal Service™ recently announced price changes which will take effect January 21, 2018. These increases affect Mailing Services product prices (by approximately 1.9 percent) and Shipping Services products (by approximately 3.9 percent). For a quick reference guide to 2018 postal rates, plus a 2018 calendar with postal holidays, download this free rate sheet: Learn more about the Read more…

  • USPS Expects to Deliver 10% More Packages this Year

    November 28, 2017
    Jen Barletta
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    With the holidays just around the corner, it seems like everybody is getting prepared for the hustle and bustle of the season—especially the United States Postal Service! In a recent press statement, the USPS announced that they are expecting to deliver 850 million packages this year, which is more than a 10 percent increase compared Read more…

  • Does Your Ad Agency Know About Informed Delivery?

    October 25, 2017
    Digi Dog
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    Informed Delivery by the United States Postal Service is now available in eligible zip codes. What is Informed Delivery? It is an email and online dashboard notification system that emails greyscale exterior images of the recipients’ mail that they are set to receive later that day. (Learn more here.) The service is free and only Read more…

  • USPS Announces New Prices for 2018

    October 10, 2017
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    The Postal Service™ recently announced proposed price changes which would take effect January 21, 2018 if approved by the Postal Regulatory Commission (PRC). The new prices would include a one-cent increase in the price of a First-Class Mail® Forever® stamps, postcard stamps, and metered letters. According to the Domestic Mail Manual (DMM®) Advisory, “Mailing Services Read more…

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From Our Blog

  • Data Processing Tips for Maximum Postal Savings
  • How to Use Personalized Direct Mail to Improve Customer Experience
  • More Direct Mail Marketing Trends as the World Reopens
  • USPS Requests Postage Increases that Would Take Effect in August 2021
  • Direct Mail Frequency: Are You Asking the Right Question?

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