A Basic Overview of Definitions of Printing & Mailing Terms: Find the definition for crop, bleed, CMYK vs. PMS, proofs, variable, de-duping, and more.
-
-
For the first time in nearly 100 years, the price of stamps is going down. Effective on April 10th of this year, stamps will drop from their current price of 49 cents to 47 cents, in addition to the other Market Dominate services (First Class Mail, Standard Mail, Periodicals, Standard Package Services [Bound Printed Matter/Media Read more…
-
“Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” This is the unofficial creed associated with the United States Postal Service. Yet, while this old adage has been in circulation for years, many have found themselves asking, “Is it really true?” Especially when Read more…
-
Here at DDD, our love for mail knows no boundaries. We love mail of all different shapes, sizes, weights, materials and classes. However, there is one class of mail that has a particular soft spot in our heart: Priority Mail. This class of mail, which is the USPS’ most popular package service, is a go-to Read more…
-
As a business owner, you want to do everything you can to market your business and get the most for your advertising dollars; the last thing you want to do is send out a bunch of mailers only to end up with no responses. Direct mail marketing can include such things as postcards, catalogs, sales Read more…
-
Marketers should not underestimate the power of print advertising. Sure, digital marketing appears to be a more robust and contemporary way to advertise, but its power is limited. Consumers can interact with your brand online to an extent, but not in physical way—that’s where print comes in. Giving consumers the ability to literally hold your Read more…
-
USPS to handle more than half a billion packages this season – 10.5 percent volume increase The Postal Service expects to deliver a total of approximately 15.5 billion cards, letters, flats, and packages during the 2015 holiday season. In addition, they are projecting approximately 600 million packages will be delivered between Thanksgiving and New Year’s Read more…
-
Buyers now have more control over when and how they consume marketing messages and consider purchases. Therefore, marketing today is about being relevant to the consumer because it’s the seller’s responsibility to be at the right place at the right time. When talking about relevancy in marketing, we often think of digital and native advertising, Read more…