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  • USPS Holiday Cutoff Dates for Direct Mail 2015

    September 14, 2015
    Digi Dog
    categories & tags
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    CATEGORIES

    News, Printing & Mailing

    TAGS

    Direct Mail, Direct Marketing, First Class Mail, Priority Mail, USPS

    The holiday season is the busiest time of year for the US Postal Service! Don’t let your direct mail campaign get caught up, delayed, or cut out of the mix by missing any important cut off dates. Click below for a PDF with the 2015 Holiday Shipping Cut Off Dates for First Class Mail, Priority Mail, Priority Read more…

  • Print Collateral the Internet Can’t Replace

    September 1, 2015
    Whitney Proud
    categories & tags
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    CATEGORIES

    Printing & Mailing

    TAGS

    Branding, Digital Marketing, Digital Printing

    Print has been declared dead so many times that the saying has become passé. And although print doesn’t compete with the instant updates of social media and other digital mediums, there are still plenty of instances in which print is preferable and more effective. This is especially true for marketing in business. These are five examples Read more…

  • Customer Reward Programs through Direct Mail Trigger Campaigns

    August 12, 2015
    Whitney Proud
    categories & tags
    X

    CATEGORIES

    Printing & Mailing

    TAGS

    Direct Mail, Direct Marketing, Multichannel Marketing, Response Rates, Social Media, Target Marketing

    Everyone loves to be rewarded for his or her loyalty. As a business, it’s good to thank your patrons for their brand advocacy through customer reward programs. Direct mail trigger campaigns are a great long-term marketing campaign solution that satisfies this need on an ongoing basis. Direct mail trigger campaigns are ongoing, action-based campaigns that Read more…

  • Postal Service Salutes United States Coast Guard’s 225th Anniversary with a Forever Stamp

    August 5, 2015
    Digi Dog
    categories & tags
    X

    CATEGORIES

    Printing & Mailing

    TAGS

    Direct Mail, Postage, Stamps, USPS

    The U.S. Postal Service commemorated the U.S. Coast Guard on its 225th anniversary today by dedicating a Forever Stamp to honor its role in protecting the security of the nation and advancing vital maritime interests. The stamp shows two icons of the Coast Guard: the cutter Eagle, a three-masted sailing ship known as “America’s Tall Ship,” and an MH-65 Dolphin helicopter, the Read more…

  • USPS Undeliverable Mail Statistics Infographic

    July 24, 2015
    Jen Barletta
    categories & tags
    X

    CATEGORIES

    Printing & Mailing

    TAGS

    Direct Mail, Mailing Lists, USPS

    Need help understanding how to avoid undeliverable mail? Upwards of 40 million Americans change their address each year, putting your mailing list at risk of having old data. By running the National Change of Address (NCOA) process, your addresses will be checked against a dataset of 160 million records, improving the quality of your data Read more…

  • Understanding USPS Move Update Regulations in Direct Mail

    July 6, 2015
    Jen Barletta
    categories & tags
    X

    CATEGORIES

    Printing & Mailing

    TAGS

    Direct Mail, Direct Marketing, Target Marketing, USPS

    In an effort to reduce the number of mailpieces in a mailing that require forwarding or return, USPS Move Update regulations are now required within 95 days before a mailing date for all automation rate or presort rate First-Class Mail® and Standard Mail® (effective November 2008). This includes all mail categories such as letters, flats, automated, nonbarcoded, Read more…

  • How to Use Every Door Direct Mail (EDDM): Part 2

    June 9, 2015
    Whitney Proud
    categories & tags
    X

    CATEGORIES

    Printing & Mailing

    TAGS

    Direct Mail, Direct Marketing, EDDM, USPS

    Every Door Direct Mail can be a cost-effective direct mail solution for many types of businesses, local groups, and communities looking to reach a particular geographic target. However, how and where to start can be confusing. Here we answer some of the most frequently asked questions about EDDM. Missed EDDM FAQ Part 1? Click here! Read more…

  • How to Use Every Door Direct Mail (EDDM): Part 1

    May 26, 2015
    Whitney Proud
    categories & tags
    X

    CATEGORIES

    Printing & Mailing

    TAGS

    Direct Mail, Direct Marketing, EDDM, USPS

    Every Door Direct Mail can be a cost-effective direct mail solution for many types of businesses, local groups, and communities looking to reach a particular geographic target. However, it can be confusing on how and where to start. Here we answer some of the most frequently asked questions about EDDM. What are the steps to Read more…

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From Our Blog

  • Data Processing Tips for Maximum Postal Savings
  • How to Use Personalized Direct Mail to Improve Customer Experience
  • More Direct Mail Marketing Trends as the World Reopens
  • USPS Requests Postage Increases that Would Take Effect in August 2021
  • Direct Mail Frequency: Are You Asking the Right Question?

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