While not many people will be disappointed to see 2020 in the rearview mirror, the year’s events have helped shape several direct mail trends that should be taken into account in 2021. It would be easy to look at 2020 as a total outlier that should be discounted in future marketing strategies. Although 2020 was Read more…
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The USPS has unveiled its 2021 Mailing Promotions, continuing its annual initiative to incentivize innovation in direct mail. As in previous years, the USPS is offering postage discounts to companies that incorporate emerging technology, print techniques, services, and creative approaches into their campaigns. Essentially, the USPS rewards you for developing innovative strategies that can drive Read more…
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When the pandemic first hit, many marketers and brands were forced to abandon, at least temporarily, any engagement strategies that involved face-to-face or physical interaction with people and products. They shifted to email, social media, Zoom events, and other online platforms that allowed for social distancing and respected concerns about COVID-19. This isn’t likely to Read more…
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In a previous blog, we discussed how direct mail can give your year-end fundraising a much-needed jolt. To maximize giving, we recommend cleaning up your data, sharing stories of impact, personalizing your mailings, and creating omni-channel campaigns that integrate direct mail with email, phone, text, and social media outreach. As you develop and execute your Read more…
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When QR codes first started to become popular about 10 years ago, the user experience was lacking. People had to download an app just to scan a QR code. The actual scanning process took a long time due to slow internet speeds, and when people finally made it to the advertiser’s website, there was a Read more…
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The benefits of variable data printing for direct mail marketing are simple and powerful. We all know that relevancy will drive engagement. Your customers are much more likely to engage with a marketing piece if something speaks to them personally. Variable data printing makes it possible to change images, offers, and text, driven by the Read more…
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The USPS launched its free Informed Delivery service in 2017 to allow residential consumers to digitally preview their mail. Just sign up and verify your identity, and the USPS will send you a daily email with black-and-white images of the exterior of letter-sized mailpieces. Informed Delivery can also be used to manage the delivery of Read more…
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Most people would agree that this political campaign season, with a knock-down, drag-out presidential election as the main event, is destined to be the most highly charged in history. Regardless of party, candidate, or office, the competition to win the hearts, minds, votes, and donations of millions of voters promises to be fierce. Because so Read more…
2020 Rate Sheet
2020 Postal Rate Sheet & Calendar
