In direct marketing, the List is King. The best creative efforts go to no avail if not targeted and addressed properly. This holds as true for a marketer’s house file as it does for purchased outside lists. Good data can get old, bad data can creep in, and useful data can be overlooked, conglomerating a Read more…
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Trigger-based direct mail is a type of automated marketing that is designed to fire once a customer has taken a certain action that you’ve defined, such as requesting a quote, visiting an in-store location or hitting a milestone (e.g. birthday). Plus, triggered mail campaigns often come with a set-it-and-forget mentality all while bringing in quality Read more…
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It’s 2019 and your marketing team is gearing up for another year of cleverly crafted campaigns and workshopping some fresh new ways to position your business. Smart marketers know that direct mail is a crucial ingredient to a well-rounded strategy, and therefore incorporate it into their annual plans and budgets for the year ahead. In Read more…
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This article was posted in January 2019. The USPS is offering 2% discount on postage, despite upcoming price increase. At the end of this month, the United States Postal Service will institute its largest increase in price of postage since 1991. How will that affect your direct mail marketing budget for the year ahead? If Read more…
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It’s that time of year to begin a performance analysis of your 2018 direct marketing strategy so that you can make adjustments and hit the ground running in 2019. You may need to do some digging, but there are several metrics necessary to factor the measurable values used to determine ROI for various marketing initiatives. Read more…
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Planning a large-scale printing project for your business? There are a lot of things to consider: What’s the goal of the marketing campaign? Whom do you want to target? What do you want the campaign to look like? Once these questions are answered, it’s on to the next step: coordinating execution. When you work with Read more…
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Unfortunately, there are many ways that a direct mail campaign can miss the mark. Some mistakes are so simple or straightforward they’re easy to overlook. Check yourself against our checklist: Basic contact info is missing Do you have a place of business? A phone? A website? An email account? Then be sure to include your address, Read more…
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As technology continues to advance, consumers are becoming accustomed to a higher caliber of advertising. Specifically, they no longer have patience for being treated as just another faceless prospect; instead, they want to be treated—and targeted—as individuals. According to recent survey data from Marketo, “63 percent of respondents said that they are highly annoyed by Read more…
2020 Rate Sheet
2020 Postal Rate Sheet & Calendar
