You should never underestimate the power of direct mail, but especially not during election season. Pushing political campaigns through the mail has remained a tried and true way to reach voters and solicit them to vote for your candidate. Did you know that direct mail is considered the most credible form of political outreach (more than Read more…
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The title of this blog might be a little deceiving in that it only calls out 3 types of businesses that should be using Every Door Direct Mail (EDDM). The truth is that nearly every business-to-consumer organization with — or sometimes even without — a brick-and-mortar location can benefit from it. So, what is EDDM Read more…
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Before we get any further into this blog post, let’s address the obvious question: What is a buyer persona? According to HubSpot, persona development and inbound marketing experts, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” In most cases, a single Read more…
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When you look at your business’ printed materials, how do you feel? Do you feel proud of how they look? Do you feel satisfied with the way they highlight your offerings? If so, that’s great! If not, it might be time to make some changes to your suite of printed materials. Here are some signs Read more…
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Imagine you’re in a clothing store you’ve never been in before. A store clerk immediately approaches you with a t-shirt and asks, “Should I ring you up?” What would your reaction be? Confused as to why someone is asking you to purchase an item you haven’t expressed interest in? Anxious that you’re being pressured into Read more…
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It’s very rare these days that you’ll scroll through any social media platform without seeing at least one health-related ad. Whether it’s a customized daily vitamin regimen or easy-to-make nutritious smoothies delivered right to your door, health and wellness offerings and issues have become a fixture of today’s popular culture. One of the main reasons Read more…
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In order to form a clear call-to-action (CTA) for your direct mail marketing campaign, you need to answer the following question in as simple terms as possible: “What do I want my target customer to do as a result of seeing this campaign?” Whether the response to that question is to “learn more”, “sign up”, Read more…
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The reminder postcard is a low-cost, high-return investment in your direct marketing lineup. Think of it as an RBI to your campaign: a follow up that drives the sale home. All types of service businesses send out reminder postcards where appointments are necessary. Dentists, auto mechanics, veterinarians, and home service providers: they all mail postcards Read more…