Transparency is one of those buzzword concepts in marketing and branding that every company claims to be embracing and prioritizing. But what exactly is brand transparency? How does it help you build a more personal connection with the customer? How can direct mail be used to communicate transparency? Steve Jobs once said, “A brand is Read more…
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Digi Says…“92% of consumers who visit a brand’s website for the first time leave without making a purchase.” People used to get freaked out when they would shop on a website for a specific product, leave that website without buying anything, and immediately start seeing ads for that product at every turn. Today, people expect Read more…
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Great creative has always been essential to the success of direct mail marketing. Eye-catching design and imagery that are consistent with your brand, a powerful message with a compelling call-to-action, all delivered in the right format. Of course, great creative without the right data and insights isn’t enough. If you want to maximize direct mail Read more…
