Digi Says is a series of articles sent once monthly to our email subscribers. Each article focuses on a marketing statistic or fact that we see as a hot topic in our industry. It’s brought to you by Digi, your loyal production companion.

Digi Says Use Integrated Marketing“67% of online searches are caused by offline communications—which means a strong print presence can actually lead to more online conversions and sales.” (MarketingProfs.com).

As multichannel marketing professionals, we know the importance of a good-looking, high-performing website. We also know that an outstanding website should only be viewed as one of your many marketing tactics.

The most successful and well-rounded marketing approach is an integrated one. Leverage all of your media outlets to communicate your message. Then drive your audience to each one of these outlets so they have multiple points of contact with your brand. Here’s what we mean:

  1. Send a compelling direct mail campaign to a specified mailing list.
  2. Include a landing page URL with an offer.
  3. Once they fill out your form, ask them to review you on Yelp and share their experience on Facebook.
  4. As they visit those social sites, make sure you have current content from your blog or photos from Instagram on your feed—encouraging them to visit your site or another channel yet again.

See where we’re going with this?

The Bottom Line

No one method of marketing is going to generate all of your leads. Find the right balance through an integrated approach and you’ll soon be a lead hound.

Ready to talk about your integrated marketing approach?

Contact Us