$1,000 Donated as Part of a Holiday Giving Campaign
Digital Dog Direct recently donated $1,000 to SAVE, A Friend to Homeless Animals in Princeton, NJ. Local fans on social media supported the cause during the holidays by sharing 65 photos of themselves or their pet with Digi, Digital Dog Direct’s mascot, on Facebook and Twitter.
Digital Dog Direct volunteered to donate $1 to SAVE for every unique photo of Digi posted on social media from December 11th, 2014 to January 9th, 2015. Midway through the campaign, the donation amount was upped to $5 per photo posted. In addition to local residents, organizations such as Rutgers’ Admissions Department, Princeton Online, and Konica Minolta supported the cause by posting their own photos. In the end, Digital Dog Direct was so pleased with the outpouring of support that they decided to donate $1,000 to SAVE as a gift for the holidays.
[Above: Digital Dog Direct presents the $1,000 donation to SAVE at their new headquarters.)
“Shelter Operations Director, Donielle Killian-Gioia, and I, are so incredibly touched by this extraordinary contribution and by the wonderful support of the community,” said Piper Burrows, Executive Director at SAVE. “This project was such a clever and fun way to showcase family pets, and to spread the message about the importance of supporting the excellent services that Digital Dog Direct provides to area businesses. It was also a great way to spark more interest in the adoption of shelter pets. Finding ‘happy homes for the holidays’ was SAVE’s focus, and Mascot Digi certainly helped to raise awareness. After all, saving lives at SAVE and strengthening the human-animal bond are the cornerstones of SAVE’s mission.”
Digital Dog Direct’s President, Ken Maisel, said, “We serve both large and small businesses and organizations every day—but felt it was important to support a community nonprofit with an important purpose during the holidays. SAVE is an exceptional organization to whom we are happy to make this donation with the hopes that others are inspired to do the same.”
Founded in 1941, SAVE is an independent non-profit animal shelter dedicated to protecting the health and welfare of homeless companion animals in the greater Princeton area. SAVE depends mostly on private contributions to support its six core programs. The shelter facility houses approximately 75 dogs and cats at a time, and helps an average of 400 animals a year. Visit their website at www.save-animals.org.