Wayne Heimbach Digital Dog DirectDigital Dog Direct, a state-of-the-art direct marketing service provider, announced that Wayne Heimbach has joined the company as Director of Business Development & Client Relations. Wayne brings a vast amount of experience developing, implementing, and managing profitable direct mail programs for low- to high-volume direct marketers.

“We’re proud to add a direct marketing professional of Wayne’s caliber to the team,” said Ken Maisel, President at Digital Dog Direct. “Our clients can tap into Wayne as a go-to resource for creative, production, and data processing advice. He has a long track record of helping businesses, large and small, operate robust customer acquisition and retention programs through solid direct marketing strategies.”

“I’m excited to join a growing firm that is leveraging new technologies to make one-to-one data-driven marketing easy and cost-effective,” said Mr. Heimbach. “I take a consultative approach with clients, and at Digital Dog Direct, we have knowledgeable experts in all aspects of direct marketing — database programming, prospect lists, USPS regulations, design, and production. I’m looking forward to sitting down with marketers, learning about their audiences, and working with them to develop creative direct marketing solutions that will meet their objectives.”

In his new position, Wayne is charged with helping marketers deploy various types of customer information to design custom-tailored, on-demand, personalized communications. “We’re helping marketers connect the dots of creative, data, and production to establish and strengthen customer relationships through smart, thoughtful marketing programs,” he says.

Prior to joining Digital Dog Direct, Wayne held senior level marketing positions with such companies as Colonial Penn Life Insurance Company, Aetna, Bankers Life and Casualty, and Futurity First Insurance Group. Most recently, he owned WMH Consulting, a direct response marketing service consultancy providing marketing, production, print, direct mail, and business operations expertise to companies of all sizes in the tri-state area. Wayne holds a Bachelor of Science in Marketing from Spring Garden College and currently resides in Lafayette Hill, PA with his wife and son. When not executing successful marketing campaigns, Wayne can be found on the golf course executing the perfect swing.

For more information contact Wayne Heimbach, Director of Business Development & Client Relations, at (609) 882-3444 or by email at wheimbach@digitaldogdirect.com.

About Digital Dog Direct

Digital Dog Direct is a leading on-demand direct marketing solutions provider specializing in personalized direct mail, variable-data digital printing, email messaging, and online marketing. Based in Central New Jersey, the company saves marketers money on postage, printing, and mail waste through smart database processing, address correction, and pre-sort programs. Its variable-data digital printing capabilities allow direct mail marketers to customize messaging and imaging that “speaks” to each individual. Additionally, Digital Dog Direct provides expert creative and list acquisition consultation to maximize ROI. For additional information, visit http://www.digitaldogdirect.com.