Email messaging, when conducted in a permissioned industry-compliant manner, is an effective, cost-efficient tool for staying in front of customers and acquiring new ones.
Subject lines, graphics-to-text ratio, digital display and other elements all factor into ensuring that your message will be opened and read. Your email messages must format properly regardless of the device your reader uses to view it.
Creatively, branding must play a prominent, synergistic role to its use in other marketing channels; so that recipients instantly recognize you as the sender. Copy must be quick to compel action, supported by links and calls to action strategically placed in the body of the message.
Digital Dog Direct can show you how consistent use of email marketing in the marketing mix will drive sales while establishing your company as a credible source of valuable information that recipients want to see.