While most industries rely on printed marketing materials to help showcase their business, one that especially relies on the power of print is the real estate industry. Whether it’s designing a real estate postcard to be sent to families that might be ready to relocate or making sure that there are eye-catching brochures in your company’s office, appealing marketing collateral is a must-have for any real estate company. Here’s why:
You’re selling a vision—make the vision as appealing as possible with high-quality print material.
The goal of any piece of real estate marketing material is to get people to remember you and your business as they make one of the biggest buying decisions of their lives. As a result, you want to make sure your target customers feel positive about all parts of their experiences, even down to the literature you give them. In the same way you want to convey that the house you’re selling is one of quality, your marketing collateral should echo this sentiment by using high-quality materials and designs.
For example, when a potential home buyer is flipping through your catalogue, you want them to be able to picture themselves in the rooms that are displayed on the page. One of the best ways to do this is by making the pages as vibrant, glossy and attractive as possible. That’s why partnering with a trusted printing company who specializes in providing a wide variety of digital print options is something you can’t afford to overlook.
Real estate print materials can be memorable and useful.
One of biggest reasons why print collateral is a worthy investment as part of your real estate marketing strategy is because it presents a unique opportunity to be both memorable and useful to your target customers. Unlike other kinds of businesses that often use printed materials to help with overall brand awareness and other light-lift campaigns, print material is an essential part of the home-buying process. With that in mind, you should ask yourself, “How can I make sure my business’ literature stays at the top of the pile?” One way is to make it memorable as well as useful (read: something that brings them value beyond just remembering their experience with your company).
An example would be providing customers with a folder so they can easily keep track of all the paperwork you’ve given them. Not only are you providing them with a useful item that they’re likely to hold onto, you’ve also given yourself another bit of real estate to put your name in front of them (pun intended).
Print materials give you a chance to reiterate your strongest points.
Real estate businesses should not underestimate the power of printed pieces when it comes to continuing the sales pitch. While printed pamphlets and brochures are typically supplemental to the conversation that happens in person, it is still an important part of the sales strategy. You should think of your printed materials as a strategic reiteration of the points you touched on during your in-person conversation. Whether it’s listing out the competitive pricing options, showcasing the new appliances that come standard with each home, or touching upon the main attractions of the neighborhood, print collateral lets you reiterate the main points you want customers to remember when it comes time for them to make a decision.