recently covered Konica Minolta’s customer profile of Digital Dog Direct as part of their Graph Expo coverage. View part of the coverage below or download Konica Minolta’s PDF here.

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Digital Dog Direct Stakes Future Growth on Konica Minolta

Digital Dog Direct Konica MinoltaDigital Dog Direct views Konica Minolta (Booth 1913) as a true partner that is heavily invested in helping the company grow its business. “When we first started talking with Konica Minolta, our hope was to achieve a monthly volume of 100,000 color and 500,000 black-and-white impressions,” says Jay Adcock, Information Technologies Director. “Six years later, our monthly volume is 1.2 million color and 2.5 million black-and-white impressions. Konica Minolta production print presses have been able to grow with us and are a key part of our success.”

Digital Dog Direct attributes its rapid growth to its standardization on Konica Minolta production print systems and solutions. The company has 100% confidence in the Konica Minolta digital presses. With the new EngageIT XMedia in place, Digital Dog Direct is able to manage a multi-channel marketing campaign to attract new customers. Combining the XMedia platform with the expertise of Digital Dog Direct’s in-house creative and marketing specialists has helped the company reach its goal of becoming a full-service direct marketing provider. Adcock believes this will help drive the company’s growth over the next five years. Through it all, Adcock knows he will have a trusted provider in Konica Minolta to help Digital Dog Direct achieve new business goals.

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