Early spring is prime time for bridal advertising and promotion, just before entering the warm summer months of wedding season. Digital Dog Direct’s client, Hamilton Jewelers of Princeton, NJ, knows this well, as they provide some of the most important and romantic parts of the nuptials—the rings!
Hamilton Jewelers is advertising their two-day bridal event through three beautifully designed and printed pieces.
The first is an 18 x 10 inch trifold, which folds to 6 x 10 inches. The second is a 6 x 9 inch handout, and the third is a 6 x 9 inch postcard which used variable data printing for the addressing on the mailing panel. All three pieces used the same imagery and branding to form a cohesive look. Digital Dog Direct digitally printed them on heavy 120 lb. gloss stock and used gloss UV coating to give the final product a sophisticated high-gloss shine.