West Windsor Arts Council (WWAC), located in Princeton Junction, NJ, has provided professional quality community arts programming to the surrounding region for over 10 years. Now serving 14,500 individuals each year, WWAC continues to build and expand its reach into the community year after year.
In supporting its continual growth, WWAC developed a unique handout that would be used as both a general promotional brochure and a self-mailer to local residents who may not have yet heard of its programming.
Digital Dog Direct printed the full-color, 9 inch x 6 inch brochure on 100# silk cover stock. But what made the piece unique was the fold: a roll (or barrel) fold. When designed and printed well, the results of a roll fold piece can be beautiful. In this instance, DDD worked to have the flower and photo lay perfectly on top of each other to create a seamless look on every piece.
West Windsor Arts Council’s mission is “…to support, educate, inspire, and promote the arts and art appreciation for all.” You can read that statement on the piece, which certainly resonated with us and will now reach many others in our community!