$1.8 billion. That’s how much the USPS spends each year to process undeliverable-as-addressed (UAA) mail. That figure reflects the 6 billion mail pieces that are tossed in the trash every year due to “poor address quality”. While the total volume of UAA mail has decreased over the years, that number is still shockingly high—and shockingly Read more…
-
-
10 Statistics About Millennials and Direct Mail Capturing the attention of Millennials is a topic every marketer has considered or researched. How do we attract a generation glued to their phones, self-obsessing with selfies? Well, it may be time to look at Millennials in a new way because this generation isn’t made up of kids Read more…
-
Digital Dog Direct recently printed and mailed a multi-piece fundraising gala invitation for Conquer Paralysis Now, a leading authority and foundation on spinal cord injury research and treatment located in Princeton, NJ. The eye-catching, 5 x 7 inch, full color card was printed on a heavy gloss paper stock, scored, and folded. Also inside was Read more…
-
A Basic Overview of Definitions of Printing & Mailing Terms: Find the definition for crop, bleed, CMYK vs. PMS, proofs, variable, de-duping, and more.
-
We are very excited to announce that Digital Dog Direct’s holiday card from this past winter has received an Honorable Mention from USPS’ first ever Irresistible Mail AwardTM competition! The contest, which will now recur on an annual basis, was created in order to celebrate the many unique and exciting developments occurring within the direct Read more…
-
Free Email Service, Informed Delivery, Set to Rollout in 2017 What response rate would you need to deem your direct mail marketing campaign successful? Two percent? One percent? What would your ROI look like if that response rate jumped to nearly 6%? This is a question you can start asking should the United States Postal Read more…
-
For the first time in nearly 100 years, the price of stamps is going down. Effective on April 10th of this year, stamps will drop from their current price of 49 cents to 47 cents, in addition to the other Market Dominate services (First Class Mail, Standard Mail, Periodicals, Standard Package Services [Bound Printed Matter/Media Read more…
-
Digital Dog Direct recently printed and mailed invitations on behalf of Greenwood House in order promote their annual spring benefit. If the name “The Zebra Tomato Party” doesn’t immediately catch your attention, than the brightly colored invitation for it certainly will! The fundraising event, which is taking place on April 13th at Grounds for Sculpture Read more…