Did you know that 15.5 billion cards, letters and packages will be sent and delivered this holiday season through the U.S. Postal Service? That’s a lot of love! To make sure that your special someone receives your holiday wishes on time, follow these shipping tips provided by the USPS: Enjoy convenience: Order free Priority Mail shipping Read more…
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The United States Postal Service is offering a postage credit to all new Every Door Direct Mail® customers now through December 31, 2014. If you haven’t yet used USPS’s EDDM® services, this promotional coupon is a great incentive to start! You will receive: $50 postage credit towards an EDDM order of $350 or more, or; Read more…
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Feel like your emails are getting skimmed over or worse, tossed into the junk folder? If you’re not seeing the open or response rates you expect, it may be time to change things up. When the going gets tough, the tough gets old school. It’s easy to select multiple emails and trash them in one Read more…
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If you are conceptualizing your next direct mail campaign without considering personalization, let us stop you there. In an effort to escape the stale and one-dimensional channels of yesteryear, marketing is becoming more integrated, and advertising more embedded, in society than ever. Why? No one is paying attention anymore. We’re too busy burying ourselves in Read more…
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Spring is in the air, which means it’s a great time to get your messaging out to a re-energized audience. Your marketing can resonate with people who are in a much better mood than during the polar vortex many of us had to endure, especially if it is hyper-relevant. We’ve grown accustomed to consuming personalized content that speaks Read more…
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Your prospect list reigns supreme in achieving success with every direct mail campaign. The most brilliant offer for lawn care services will fall flat on an apartment dweller. Believe us, it happens. Households without pets receive dog-supply catalogs. Single men receive women’s fashion catalogs. We like to call this “misdirected mail.” Mailers that miss the Read more…
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What could these five corporations in completely different industries have in common? AAA Dish Network Forbes Magazine Smithsonian Institute Sprint They’re all new to the Target Marketing 2012 Top 50 Mailers list. These highly sophisticated marketers are using direct mail in sync with digital marketing to generate leads and drive sales in a growing trend of ramped up Read more…