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  • U.S. Postal Service Provides Holiday Shipping Tips and Deadlines for 2014

    October 31, 2014
    Jen Barletta
    categories & tags
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    CATEGORIES

    News

    TAGS

    Direct Mail, Postage, Postal Service, Priority Mail, USPS

    Did you know that 15.5 billion cards, letters and packages will be sent and delivered this holiday season through the U.S. Postal Service? That’s a lot of love! To make sure that your special someone receives your holiday wishes on time, follow these shipping tips provided by the USPS: Enjoy convenience: Order free Priority Mail shipping Read more…

  • Every Door Direct Mail Coupon for New Customers Now Available at USPS.com

    October 8, 2014
    Jen Barletta
    categories & tags
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    CATEGORIES

    News

    TAGS

    Direct Mail, Postage, Postal Service

    The United States Postal Service is offering a postage credit to all new Every Door Direct Mail® customers now through December 31, 2014.  If you haven’t yet used USPS’s EDDM® services, this promotional coupon is a great incentive to start! You will receive: $50 postage credit towards an EDDM order of $350 or more, or; Read more…

  • Going Old School: How to Use Handwritten Letters for Prospecting

    July 11, 2014
    Whitney Proud
    categories & tags
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    CATEGORIES

    Marketing

    TAGS

    Calligraphy, Direct Mail, Response Rates, Target Marketing

    Feel like your emails are getting skimmed over or worse, tossed into the junk folder? If you’re not seeing the open or response rates you expect, it may be time to change things up. When the going gets tough, the tough gets old school. It’s easy to select multiple emails and trash them in one Read more…

  • Why Variable-Data Printing is More Important than Ever…

    June 23, 2014
    Jen Barletta
    categories & tags
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    CATEGORIES

    Marketing

    TAGS

    Digital Printing, Direct Mail, Direct Marketing, Variable Printing

    If you are conceptualizing your next direct mail campaign without considering personalization, let us stop you there. In an effort to escape the stale and one-dimensional channels of yesteryear, marketing is becoming more integrated, and advertising more embedded, in society than ever. Why? No one is paying attention anymore. We’re too busy burying ourselves in Read more…

  • The Big 6 in the Mix: Today’s Most Effective Marketing Channels

    May 21, 2014
    Jen Barletta
    categories & tags
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    CATEGORIES

    Marketing

    TAGS

    Direct Mail, Email, PURLs, QR Codes, Social Media

    Technology allows us to choose how, where, and when we want to use our multiple devices for a wide variety of daily tasks (shoe shopping, content searching, email checking, Facebook browsing, etc.). So, how are you supposed to know which individual channel is going to best reach your customer? Trick question; there is no one best way. Read more…

  • Spring into Action with Relevant Marketing

    March 27, 2014
    Jen Barletta
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    Direct Mail, Target Marketing

    Spring is in the air, which means it’s a great time to get your messaging out to a re-energized audience. Your marketing can resonate with people who are in a much better mood than during the polar vortex many of us had to endure, especially if it is hyper-relevant. We’ve grown accustomed to consuming personalized content that speaks Read more…

  • Mastering the Mailing List

    September 18, 2013
    Jen Barletta
    categories & tags
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    CATEGORIES

    Marketing

    TAGS

    Direct Mail, Mailing Lists

    Your prospect list reigns supreme in achieving success with every direct mail campaign. The most brilliant offer for lawn care services will fall flat on an apartment dweller. Believe us, it happens. Households without pets receive dog-supply catalogs. Single men receive women’s fashion catalogs. We like to call this “misdirected mail.” Mailers that miss the Read more…

  • Look Who’s Mailing Now

    July 30, 2013
    Jen Barletta
    categories & tags
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    CATEGORIES

    News, Printing & Mailing

    TAGS

    Direct Mail

    What could these five corporations in completely different industries have in common? AAA Dish Network Forbes Magazine Smithsonian Institute Sprint They’re all new to the Target Marketing 2012 Top 50 Mailers list. These highly sophisticated marketers are using direct mail in sync with digital marketing to generate leads and drive sales in a growing trend of ramped up Read more…

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Categories

  • Around the Office
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  • Marketing
  • News
  • Printing & Mailing
  • Recent Work
  • Uncategorized

Tags

  • B2B Marketing
  • Binding
  • Branding
  • Calligraphy
  • Content Marketing
  • Digital Marketing
  • Digital Printing
  • Direct Mail
  • Direct Marketing
  • EDDM
  • Email
  • First Class Mail
  • G7 Master
  • Inbound Marketing
  • Invitation
  • Konica Minolta
  • Large Format Printing
  • Mailing Lists
  • Multichannel Marketing
  • Postage
  • Postal Service
  • Print Design
  • Priority Mail
  • PURLs
  • QR Codes
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  • Scientific Posters
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From Our Blog

  • Data Processing Tips for Maximum Postal Savings
  • How to Use Personalized Direct Mail to Improve Customer Experience
  • More Direct Mail Marketing Trends as the World Reopens
  • USPS Requests Postage Increases that Would Take Effect in August 2021
  • Direct Mail Frequency: Are You Asking the Right Question?

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