Yes we did and we cannot emphasize that enough. You can have perfect timing and brilliant creative, but dirty data can be the culprit behind poor results. At Digital Dog Direct we make sure that won’t happen with the best data cleansing practices in the business. Our standard procedures include NCOA (National Change of Address) Read more…
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By all accounts, marketers that execute multichannel campaigns experience a significant lift in response rates over those who do not. Organizations that create a seamless, relevant, and pleasant user experience across all channels will have the best success. According to an article in Target Marketing, perhaps the most-effective demonstration of the offline-online marriage is the use of Read more…
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How? With a USPS program called Every Door Direct Mail! Every Door Direct Mail (EDDM) allows you to reach customers within a specific, targeted area. Your mail piece will be delivered to every active address in the selected area allowing you to reach the customers who matter most to your business, especially in nearby neighborhoods. There Read more…
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As media choices and considerations broaden through search, email, social, online, and mobile channels, direct mail remains a key driver of sales for many marketers. The reality is that digital marketing now plays an even-more critical role in any media mix; but despite what some naysayers forecast, direct mail is not going away. By all Read more…
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By investing in the latest digital color production technology, Digital Dog Direct now provides offset quality color printing, improved variable printing capabilities, faster turnaround times, and lower costs for direct mail campaigns. Konica Minolta Business Solutions U.S.A. has even featured Digital Dog Direct in a case study and news story about direct mail and digital printing on their Read more…
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Every Door Direct Mail™ (EDDM) service from USPS® is a way to send mail to every household in a given area without having to know their address. With it, you can saturate entire cities or even larger regions that you wish to reach with your message. Reach every address in an area without the need Read more…
