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  • The Lost Art of Handwritten Mail

    May 29, 2013
    Jen Barletta
    categories & tags
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    CATEGORIES

    Printing & Mailing

    TAGS

    Calligraphy, Direct Mail, Response Rates

    Clocking in at #41 on the Entrepreneur List of 100 Things You’ll Need to Know About in 2013 is “Handwriting = Hieroglyphics.” Yes that is true. You do not see a lot of handwriting around these days, which is precisely why we recommend using it to break through the myriad of advertising messages a consumer sees every day. Handwritten Read more…

  • Did We Say “Data Cleansing?”

    May 27, 2013
    Jen Barletta
    categories & tags
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    CATEGORIES

    Marketing

    TAGS

    Direct Mail, Mailing Lists

    Yes we did and we cannot emphasize that enough. You can have perfect timing and brilliant creative, but dirty data can be the culprit behind poor results. At Digital Dog Direct we make sure that won’t happen with the best data cleansing practices in the business. Our standard procedures include NCOA (National Change of Address) Read more…

  • How PURLs & QR Codes Can Power Your Multichannel Campaigns

    April 23, 2013
    Jen Barletta
    categories & tags
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    CATEGORIES

    Marketing

    TAGS

    Direct Mail, Multichannel Marketing, PURLs, QR Codes, Response Rates, Target Marketing

    By all accounts, marketers that execute multichannel campaigns experience a significant lift in response rates over those who do not. Organizations that create a seamless, relevant, and pleasant user experience across all channels will have the best success. According to an article in Target Marketing, perhaps the most-effective demonstration of the offline-online marriage is the use of Read more…

  • Reduce Your Rates as Postal Rates Increase

    February 28, 2013
    Jen Barletta
    categories & tags
    X

    CATEGORIES

    Printing & Mailing

    TAGS

    Direct Mail, Postage, USPS

    How? With a USPS program called Every Door Direct Mail! Every Door Direct Mail (EDDM) allows you to reach customers within a specific, targeted area. Your mail piece will be delivered to every active address in the selected area allowing you to reach the customers who matter most to your business, especially in nearby neighborhoods. There Read more…

  • Direct Marketing in a Digital World

    January 29, 2013
    Jen Barletta
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    Digital Marketing, Direct Mail, Direct Marketing, Target Marketing

    As media choices and considerations broaden through search, email, social, online, and mobile channels, direct mail remains a key driver of sales for many marketers. The reality is that digital marketing now plays an even-more critical role in any media mix; but despite what some naysayers forecast, direct mail is not going away. By all Read more…

  • Digital Dog Direct Provides Offset Quality Printing Using Digital Technology

    May 9, 2012
    Jen Barletta
    categories & tags
    X

    CATEGORIES

    News

    TAGS

    Digital Printing, Direct Mail, Konica Minolta

    By investing in the latest digital color production technology, Digital Dog Direct now provides offset quality color printing, improved variable printing capabilities, faster turnaround times, and lower costs for direct mail campaigns. Konica Minolta Business Solutions U.S.A. has even featured Digital Dog Direct in a case study and news story about direct mail and digital printing on their Read more…

  • Every Door Direct Mail

    October 4, 2011
    Jen Barletta
    categories & tags
    X

    CATEGORIES

    Printing & Mailing

    TAGS

    Direct Mail, USPS

    Every Door Direct Mail™ (EDDM) service from USPS® is a way to send mail to every household in a given area without having to know their address. With it, you can saturate entire cities or even larger regions that you wish to reach with your message. Reach every address in an area without the need Read more…

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Tags

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From Our Blog

  • Data Processing Tips for Maximum Postal Savings
  • How to Use Personalized Direct Mail to Improve Customer Experience
  • More Direct Mail Marketing Trends as the World Reopens
  • USPS Requests Postage Increases that Would Take Effect in August 2021
  • Direct Mail Frequency: Are You Asking the Right Question?

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