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  • Direct Mail Relevancy is All About Timing

    November 2, 2015
    Whitney Proud
    categories & tags
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    CATEGORIES

    Printing & Mailing

    TAGS

    Direct Mail, Direct Marketing, Variable Printing

    Buyers now have more control over when and how they consume marketing messages and consider purchases. Therefore, marketing today is about being relevant to the consumer because it’s the seller’s responsibility to be at the right place at the right time. When talking about relevancy in marketing, we often think of digital and native advertising, Read more…

  • USPS Holiday Cutoff Dates for Direct Mail 2015

    September 14, 2015
    Digi Dog
    categories & tags
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    CATEGORIES

    News, Printing & Mailing

    TAGS

    Direct Mail, Direct Marketing, First Class Mail, Priority Mail, USPS

    The holiday season is the busiest time of year for the US Postal Service! Don’t let your direct mail campaign get caught up, delayed, or cut out of the mix by missing any important cut off dates. Click below for a PDF with the 2015 Holiday Shipping Cut Off Dates for First Class Mail, Priority Mail, Priority Read more…

  • Customer Reward Programs through Direct Mail Trigger Campaigns

    August 12, 2015
    Whitney Proud
    categories & tags
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    CATEGORIES

    Printing & Mailing

    TAGS

    Direct Mail, Direct Marketing, Multichannel Marketing, Response Rates, Social Media, Target Marketing

    Everyone loves to be rewarded for his or her loyalty. As a business, it’s good to thank your patrons for their brand advocacy through customer reward programs. Direct mail trigger campaigns are a great long-term marketing campaign solution that satisfies this need on an ongoing basis. Direct mail trigger campaigns are ongoing, action-based campaigns that Read more…

  • Digital Dog Direct Recent Work: Higher Education Self-Mailer

    July 14, 2015
    Whitney Proud
    categories & tags
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    CATEGORIES

    Recent Work

    TAGS

    Direct Mail, Direct Marketing, Print Design

    Digital Dog Direct recently designed and printed a 25,000-piece self-mailer for The Office of Annual Giving at The College of New Jersey. Digital Dog leveraged many of its varied printing and packaging capabilities to create this special piece for TCNJ. The self-mailer involved variable data printing with a personalized address on both the exterior and Read more…

  • Understanding USPS Move Update Regulations in Direct Mail

    July 6, 2015
    Jen Barletta
    categories & tags
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    CATEGORIES

    Printing & Mailing

    TAGS

    Direct Mail, Direct Marketing, Target Marketing, USPS

    In an effort to reduce the number of mailpieces in a mailing that require forwarding or return, USPS Move Update regulations are now required within 95 days before a mailing date for all automation rate or presort rate First-Class Mail® and Standard Mail® (effective November 2008). This includes all mail categories such as letters, flats, automated, nonbarcoded, Read more…

  • How to Use Every Door Direct Mail (EDDM): Part 2

    June 9, 2015
    Whitney Proud
    categories & tags
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    CATEGORIES

    Printing & Mailing

    TAGS

    Direct Mail, Direct Marketing, EDDM, USPS

    Every Door Direct Mail can be a cost-effective direct mail solution for many types of businesses, local groups, and communities looking to reach a particular geographic target. However, how and where to start can be confusing. Here we answer some of the most frequently asked questions about EDDM. Missed EDDM FAQ Part 1? Click here! Read more…

  • How to Use Every Door Direct Mail (EDDM): Part 1

    May 26, 2015
    Whitney Proud
    categories & tags
    X

    CATEGORIES

    Printing & Mailing

    TAGS

    Direct Mail, Direct Marketing, EDDM, USPS

    Every Door Direct Mail can be a cost-effective direct mail solution for many types of businesses, local groups, and communities looking to reach a particular geographic target. However, it can be confusing on how and where to start. Here we answer some of the most frequently asked questions about EDDM. What are the steps to Read more…

  • USPS Confirms Postage Rate Increase May 2015

    May 15, 2015
    Digi Dog
    categories & tags
    X

    CATEGORIES

    News, Printing & Mailing

    TAGS

    Direct Mail, Direct Marketing, First Class Mail, Postage, USPS

    The United States Postal Service (USPS) has confirmed a postage rate increase that will go into effect May 31, 2015. The Postal Regulatory Commission (PRC) approved the proposed postage increases in early May. USPS Rate Sheet Download Download Digital Dog Direct’s NEW rate sheet and 2015 calendar: This free download includes: Regular and Non-profit Rates for Standard Letters & Flats Regular and Read more…

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From Our Blog

  • Data Processing Tips for Maximum Postal Savings
  • How to Use Personalized Direct Mail to Improve Customer Experience
  • More Direct Mail Marketing Trends as the World Reopens
  • USPS Requests Postage Increases that Would Take Effect in August 2021
  • Direct Mail Frequency: Are You Asking the Right Question?

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