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  • USPS Announces Proposed Postage Rate Increase May 2015

    May 1, 2015
    Digi Dog
    categories & tags
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    CATEGORIES

    News, Printing & Mailing

    TAGS

    Direct Mail, Direct Marketing, Postage, USPS

    The USPS has announced a proposed postage rate increase that will go into effect sometime in the coming weeks. Originally scheduled for April 26, 2015, these new shipping and mailing prices will most likely take effect sometime towards the end of May 2015 after review is done by the Postal Regulatory Commission (PRC). First-ounce stamp rates Read more…

  • Targeted Marketing: Choosing the Right Type of Mailing List

    April 27, 2015
    Jen Barletta
    categories & tags
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    CATEGORIES

    Marketing, Printing & Mailing

    TAGS

    Direct Mail, Direct Marketing, Mailing Lists, Target Marketing

    It’s no secret that determining your business’s target markets is crucial to a sound marketing strategy. Target markets are defined by differences in demographics, socioeconomics, attitudes and values, behaviors, location, and other distinguishable variables. Once you understand whom your target markets are, you can use direct marketing to deliver a tailored message to your buyers Read more…

  • UV Soft Touch Coating for Marketing Collateral

    March 4, 2015
    Jen Barletta
    categories & tags
    X

    CATEGORIES

    Marketing, Recent Work

    TAGS

    Digital Printing, Direct Marketing, UV Coating

    Looking to add a distinctive and sophisticated style to your next printed marketing piece? UV Soft Touch coating provides the recipient with both a visual and a tactile experience unlike other types of coatings. Coating a gloss stock with the UV Soft Touch removes the glossy appearance and creates a more matte-like look. The difference Read more…

  • The Top 5 Mistakes Nonprofits Make in Multichannel Marketing

    November 18, 2014
    Jen Barletta
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    Content Marketing, Digital Marketing, Direct Marketing, Multichannel Marketing, Response Rates, Target Marketing

    Scroll for special nonprofit 2015 calendar & mail rate cheat sheet—free download! When limited budgets and compacted timelines are in play and the stakes are high, single-channel marketing and poor messaging are the last things that will help your marketing strategy. Unfortunately, this happens to be the case for many nonprofit organizations. Fortunately, they are Read more…

  • Why Variable-Data Printing is More Important than Ever…

    June 23, 2014
    Jen Barletta
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    Digital Printing, Direct Mail, Direct Marketing, Variable Printing

    If you are conceptualizing your next direct mail campaign without considering personalization, let us stop you there. In an effort to escape the stale and one-dimensional channels of yesteryear, marketing is becoming more integrated, and advertising more embedded, in society than ever. Why? No one is paying attention anymore. We’re too busy burying ourselves in Read more…

  • The Facts about Personalized URLs (PURLs) and QR Codes

    March 4, 2013
    Jen Barletta
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    Direct Marketing, Multichannel Marketing, PURLs, QR Codes, Response Rates, Variable Printing

    What is a PURL and what can it do for me? A PURL is a personalized web page (or URL). PURLs are often used as the centerpiece of multichannel direct marketing campaigns because they help you track response rates, capture information about your customers, and can even allow you to tailor a web page to Read more…

  • Direct Marketing in a Digital World

    January 29, 2013
    Jen Barletta
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    Digital Marketing, Direct Mail, Direct Marketing, Target Marketing

    As media choices and considerations broaden through search, email, social, online, and mobile channels, direct mail remains a key driver of sales for many marketers. The reality is that digital marketing now plays an even-more critical role in any media mix; but despite what some naysayers forecast, direct mail is not going away. By all Read more…

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From Our Blog

  • Data Processing Tips for Maximum Postal Savings
  • How to Use Personalized Direct Mail to Improve Customer Experience
  • More Direct Mail Marketing Trends as the World Reopens
  • USPS Requests Postage Increases that Would Take Effect in August 2021
  • Direct Mail Frequency: Are You Asking the Right Question?

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