The USPS has announced a proposed postage rate increase that will go into effect sometime in the coming weeks. Originally scheduled for April 26, 2015, these new shipping and mailing prices will most likely take effect sometime towards the end of May 2015 after review is done by the Postal Regulatory Commission (PRC). First-ounce stamp rates Read more…
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It’s no secret that determining your business’s target markets is crucial to a sound marketing strategy. Target markets are defined by differences in demographics, socioeconomics, attitudes and values, behaviors, location, and other distinguishable variables. Once you understand whom your target markets are, you can use direct marketing to deliver a tailored message to your buyers Read more…
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Looking to add a distinctive and sophisticated style to your next printed marketing piece? UV Soft Touch coating provides the recipient with both a visual and a tactile experience unlike other types of coatings. Coating a gloss stock with the UV Soft Touch removes the glossy appearance and creates a more matte-like look. The difference Read more…
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Scroll for special nonprofit 2015 calendar & mail rate cheat sheet—free download! When limited budgets and compacted timelines are in play and the stakes are high, single-channel marketing and poor messaging are the last things that will help your marketing strategy. Unfortunately, this happens to be the case for many nonprofit organizations. Fortunately, they are Read more…
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If you are conceptualizing your next direct mail campaign without considering personalization, let us stop you there. In an effort to escape the stale and one-dimensional channels of yesteryear, marketing is becoming more integrated, and advertising more embedded, in society than ever. Why? No one is paying attention anymore. We’re too busy burying ourselves in Read more…
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What is a PURL and what can it do for me? A PURL is a personalized web page (or URL). PURLs are often used as the centerpiece of multichannel direct marketing campaigns because they help you track response rates, capture information about your customers, and can even allow you to tailor a web page to Read more…
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As media choices and considerations broaden through search, email, social, online, and mobile channels, direct mail remains a key driver of sales for many marketers. The reality is that digital marketing now plays an even-more critical role in any media mix; but despite what some naysayers forecast, direct mail is not going away. By all Read more…
