
Data cleansing and appending is an essential component for reducing costs in order to maximize USPS postal discounts and reduce printing, lettershop and postage waste from mailing to non-verified addresses. Digital Dog Direct’s expert data technicians routinely bring order to what is often a cross-platform, multi-format data nightmare as disparate prospect lists arrive from various sources for production. Tap into Our Comprehensive Data-Refinement Services Including:
- Database Development, Enhancement & Management
- Data Scrubbing & Mining
- Merge/Purge and Deduplication
- USPS Address Correction, Validation & Verification
- NCOA (National Change of Address) Processing
- Mailpiece Tracking
- Address Standardization
- CASS Certification
- First Class and Standard Mail (Bulk) Presort
- Full-Service USPS Intelligent Mail® Barcode Application
- Delivery-Point Barcode Generation
- Barcode Tracking and Response Devices
- “Pander” and Other List Suppression
- Geocoding for Location Targeting
- Personalized Map Generation
- Genderization
- Custom Coding
- Data Entry
- and Much More!
Smart data processing is the foundation for personalized, content-driven direct mail and email marketing campaigns. We also handle logical and mathematical calculations and Boolean (logical) decision analysis to prepare for mailing list segmentation and direct mail piece personalization.