Technology allows us to choose how, where, and when we want to use our multiple devices for a wide variety of daily tasks (shoe shopping, content searching, email checking, Facebook browsing, etc.). So, how are you supposed to know which individual channel is going to best reach your customer? Trick question; there is no one best way. Read more…
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By all accounts, marketers that execute multichannel campaigns experience a significant lift in response rates over those who do not. Organizations that create a seamless, relevant, and pleasant user experience across all channels will have the best success. According to an article in Target Marketing, perhaps the most-effective demonstration of the offline-online marriage is the use of Read more…
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What is a PURL and what can it do for me? A PURL is a personalized web page (or URL). PURLs are often used as the centerpiece of multichannel direct marketing campaigns because they help you track response rates, capture information about your customers, and can even allow you to tailor a web page to Read more…
2020 Rate Sheet
2020 Postal Rate Sheet & Calendar
