Informally, the old one-two punch refers to “an especially forceful or effective combination or sequence of two things.” In direct marketing the two-channel combo of direct mail and email packs a powerful one-two punch in getting the message out and bringing response in. Here’s why… Email Can Prime the Direct Mail Pump Before sending a Read more…
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There is no shortage of email marketing tips online. Since technology is always in flux, it is essential that marketers stay on top of what’s most important on a regular basis. 74% of marketers believe email will produce future ROI and believe it is core to their business (Pardot), making it a clear priority in Read more…
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Landing pages are your online lead generation hubs. Draw potential customers to these specific pages on your website by offering them something of value in exchange for some of their basic personal information (like name, email, or occupation). If you make a landing page a positive point of contact, your prospect will leave with a Read more…
2020 Rate Sheet
2020 Postal Rate Sheet & Calendar
