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  • Going Old School: How to Use Handwritten Letters for Prospecting

    July 11, 2014
    Whitney Proud
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    Calligraphy, Direct Mail, Response Rates, Target Marketing

    Feel like your emails are getting skimmed over or worse, tossed into the junk folder? If you’re not seeing the open or response rates you expect, it may be time to change things up. When the going gets tough, the tough gets old school. It’s easy to select multiple emails and trash them in one Read more…

  • The Lost Art of Handwritten Mail

    May 29, 2013
    Jen Barletta
    categories & tags
    X

    CATEGORIES

    Printing & Mailing

    TAGS

    Calligraphy, Direct Mail, Response Rates

    Clocking in at #41 on the Entrepreneur List of 100 Things You’ll Need to Know About in 2013 is “Handwriting = Hieroglyphics.” Yes that is true. You do not see a lot of handwriting around these days, which is precisely why we recommend using it to break through the myriad of advertising messages a consumer sees every day. Handwritten Read more…

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From Our Blog

  • How Trigger-Based Direct Mail Can Drive Marketing ROI
  • Neuroscience Research Reinforces Direct Mail’s Effectiveness
  • Meet the Modern Print Catalog: Stylish, Interactive, Precisely Targeted
  • 5 Direct Mail Marketing Trends for 2021 as the Effects of 2020 Still Linger
  • Unleashing the Power of a Tagline

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