As technology continues to advance, consumers are becoming accustomed to a higher caliber of advertising. Specifically, they no longer have patience for being treated as just another faceless prospect; instead, they want to be treated—and targeted—as individuals. According to recent survey data from Marketo, “63 percent of respondents said that they are highly annoyed by Read more…
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Chances are you’re sitting on top of unused customer intelligence that can be put to work strengthening 1-to-1 marketing relationships. If you are a B2B marketer for example, at a minimum you have a customer’s name, company name, and address. You may also have his or her gender, job title, purchase history, and most recent Read more…
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You only have 3–5 seconds to get recipients to open your mail (the Open NOW Rate of physical mail), which is why an envelope’s top job is to get itself opened. The outer envelope is typically the last piece of a direct mail package to be designed; yet the first piece your audience will see. Read more…
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Buyers now have more control over when and how they consume marketing messages and consider purchases. Therefore, marketing today is about being relevant to the consumer because it’s the seller’s responsibility to be at the right place at the right time. When talking about relevancy in marketing, we often think of digital and native advertising, Read more…
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If you are conceptualizing your next direct mail campaign without considering personalization, let us stop you there. In an effort to escape the stale and one-dimensional channels of yesteryear, marketing is becoming more integrated, and advertising more embedded, in society than ever. Why? No one is paying attention anymore. We’re too busy burying ourselves in Read more…
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What is a PURL and what can it do for me? A PURL is a personalized web page (or URL). PURLs are often used as the centerpiece of multichannel direct marketing campaigns because they help you track response rates, capture information about your customers, and can even allow you to tailor a web page to Read more…
2020 Rate Sheet
2020 Postal Rate Sheet & Calendar
