Trigger-based direct mail is a type of automated marketing that is designed to fire once a customer has taken a certain action that you’ve defined, such as requesting a quote, visiting an in-store location or hitting a milestone (e.g. birthday). Plus, triggered mail campaigns often come with a set-it-and-forget mentality all while bringing in quality Read more…
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It’s 2019 and your marketing team is gearing up for another year of cleverly crafted campaigns and workshopping some fresh new ways to position your business. Smart marketers know that direct mail is a crucial ingredient to a well-rounded strategy, and therefore incorporate it into their annual plans and budgets for the year ahead. In Read more…
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The USPS is offering 2% discount on postage, despite upcoming price increase. At the end of this month, the United States Postal Service will institute its largest increase in price of postage since 1991. How will that affect your direct mail marketing budget for the year ahead? If you’re looking for innovative ways to save Read more…
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It’s that time of year to begin a performance analysis of your 2018 direct marketing strategy so that you can make adjustments and hit the ground running in 2019. You may need to do some digging, but there are several metrics necessary to factor the measurable values used to determine ROI for various marketing initiatives. Read more…
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“A picture is worth a thousand words.” This old adage still rings true, especially in the world of print marketing. Selecting the right images to represent your company is as crucial as the copy that supports them. You might find yourself wondering (especially if it’s time for a print collateral refresh) what kind of images should Read more…
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Nobody (and no business) should underestimate the power of a good thank you note. It is a very simple yet effective way to show your customers that you care about them and value their business. And we don’t mean typing the words “thank you” so that your customer might quickly scan it on a screen. Read more…
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Imagine you’re in a clothing store you’ve never been in before. A store clerk immediately approaches you with a t-shirt and asks, “Should I ring you up?” What would your reaction be? Confused as to why someone is asking you to purchase an item you haven’t expressed interest in? Anxious that you’re being pressured into Read more…
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Picture this scene: Your marketing team has just put the final touches on a direct mail marketing campaign that is sure to knock the socks off of your target audience. The mailing list has been groomed; the proofs have been reviewed; the CTA is clear. You send your direct mail campaign out into the world Read more…
