Trigger-based marketing uses action-based data to automatically deliver a marketing message to someone based on a predefined event. The goal is to capitalize on a small window of high relevance and opportunity and motivate the consumer to take a specific action. Google once referred to this capability as critical to “winning the moments that matter.” Read more…

There are countless surveys and studies that reinforce how people recall and respond to direct mail compared to other marketing channels. There are plenty of success stories that validate direct mail’s ROI. But what’s happening below the surface? On a subconscious level, how are people processing brand messages? What inspires them to take action? These Read more…

When the pandemic first hit, many marketers and brands were forced to abandon, at least temporarily, any engagement strategies that involved face-to-face or physical interaction with people and products. They shifted to email, social media, Zoom events, and other online platforms that allowed for social distancing and respected concerns about COVID-19. This isn’t likely to Read more…

In a previous blog, we discussed how direct mail can give your year-end fundraising a much-needed jolt. To maximize giving, we recommend cleaning up your data, sharing stories of impact, personalizing your mailings, and creating omni-channel campaigns that integrate direct mail with email, phone, text, and social media outreach. As you develop and execute your Read more…

The benefits of variable data printing for direct mail marketing are simple and powerful. We all know that relevancy will drive engagement. Your customers are much more likely to engage with a marketing piece if something speaks to them personally. Variable data printing makes it possible to change images, offers, and text, driven by the Read more…

Most people would agree that this political campaign season, with a knock-down, drag-out presidential election as the main event, is destined to be the most highly charged in history. Regardless of party, candidate, or office, the competition to win the hearts, minds, votes, and donations of millions of voters promises to be fierce. Because so Read more…

Direct mail marketing works when the right message is delivered to the right person at the right time. This sounds simple enough but, historically, there has been a certain level of guesswork involved. Is your audience ready to take action now? How do you know? Why would they be more likely to act now rather Read more…