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  • How to Use Personalized Direct Mail to Improve Customer Experience

    August 3, 2021
    Jen Barletta
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    CATEGORIES

    Marketing, Printing & Mailing

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    Is your business putting a focus on customer experience? According to Forbes, 84% of companies that work to improve their customer experience report an increase in their revenue, and 73% of customers say a good experience is key in influencing their brand loyalties. Customer service and experience can make or break a brand’s reputation, and Read more…

  • More Direct Mail Marketing Trends as the World Reopens

    July 8, 2021
    Jen Barletta
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    Marketing, Printing & Mailing, Uncategorized

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    Back in December, we discussed direct mail trends as we were entering the deadliest period of the pandemic in the U.S. The six months between then and now probably seem like an eternity. Although the pandemic and recovery are far from over, the world is finally – slowly – getting back to normal. Offices are Read more…

  • Direct Mail Frequency: Are You Asking the Right Question?

    May 26, 2021
    Jen Barletta
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    Marketing, Printing & Mailing

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    Many direct mail marketers wonder, “Am I turning people off by mailing too often?” Given how much people love receiving mail and look forward to checking the mailbox, you would really have to go overboard to turn people off. More often than not, the question should be, “Am I mailing frequently enough to be remembered Read more…

  • How Top Brands Are Using Direct Mail to Drive Sales

    April 1, 2021
    Jen Barletta
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    CATEGORIES

    Marketing, Printing & Mailing

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    Direct Mail

    The advantages of direct mail marketing are well-documented. People love checking the mail. The physical mailbox is much less crowded than the inbox. Every part of a mailing can be personalized. Mail can be held, set aside for future viewing, pinned to a corkboard, or stuck to the refrigerator. All of these benefits contribute to Read more…

  • How Trigger-Based Direct Mail Can Drive Marketing ROI

    February 15, 2021
    Jen Barletta
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    Marketing, Printing & Mailing

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    Trigger-based marketing uses action-based data to automatically deliver a marketing message to someone based on a predefined event. The goal is to capitalize on a small window of high relevance and opportunity and motivate the consumer to take a specific action. Google once referred to this capability as critical to “winning the moments that matter.” Read more…

  • Neuroscience Research Reinforces Direct Mail’s Effectiveness

    February 4, 2021
    Jen Barletta
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    CATEGORIES

    Marketing, Printing & Mailing

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    There are countless surveys and studies that reinforce how people recall and respond to direct mail compared to other marketing channels. There are plenty of success stories that validate direct mail’s ROI. But what’s happening below the surface? On a subconscious level, how are people processing brand messages? What inspires them to take action? These Read more…

  • How Direct Mail Creates Brand Experiences with Customers at Home

    November 23, 2020
    Jen Barletta
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    CATEGORIES

    Marketing, Printing & Mailing

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    When the pandemic first hit, many marketers and brands were forced to abandon, at least temporarily, any engagement strategies that involved face-to-face or physical interaction with people and products. They shifted to email, social media, Zoom events, and other online platforms that allowed for social distancing and respected concerns about COVID-19. This isn’t likely to Read more…

  • Generational Giving by the Numbers and What This Data Means for Year-End Fundraising

    November 9, 2020
    Jen Barletta
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    CATEGORIES

    Marketing, Printing & Mailing

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    In a previous blog, we discussed how direct mail can give your year-end fundraising a much-needed jolt. To maximize giving, we recommend cleaning up your data, sharing stories of impact, personalizing your mailings, and creating omni-channel campaigns that integrate direct mail with email, phone, text, and social media outreach. As you develop and execute your Read more…

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Categories

  • Around the Office
  • Digi Says
  • Marketing
  • News
  • Printing & Mailing
  • Recent Work
  • Uncategorized

Tags

  • B2B Marketing
  • Binding
  • Branding
  • Calligraphy
  • Content Marketing
  • Digital Marketing
  • Digital Printing
  • Direct Mail
  • Direct Marketing
  • EDDM
  • Email
  • First Class Mail
  • G7 Master
  • Inbound Marketing
  • Invitation
  • Konica Minolta
  • Large Format Printing
  • Mailing Lists
  • Multichannel Marketing
  • Postage
  • Postal Service
  • Print Design
  • Priority Mail
  • PURLs
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  • Response Rates
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  • Target Marketing
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  • UV Coating
  • Variable Printing

From Our Blog

  • Data Processing Tips for Maximum Postal Savings
  • How to Use Personalized Direct Mail to Improve Customer Experience
  • More Direct Mail Marketing Trends as the World Reopens
  • USPS Requests Postage Increases that Would Take Effect in August 2021
  • Direct Mail Frequency: Are You Asking the Right Question?

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