When the pandemic first hit, many marketers and brands were forced to abandon, at least temporarily, any engagement strategies that involved face-to-face or physical interaction with people and products. They shifted to email, social media, Zoom events, and other online platforms that allowed for social distancing and respected concerns about COVID-19. This isn’t likely to Read more…

In a previous blog, we discussed how direct mail can give your year-end fundraising a much-needed jolt. To maximize giving, we recommend cleaning up your data, sharing stories of impact, personalizing your mailings, and creating omni-channel campaigns that integrate direct mail with email, phone, text, and social media outreach. As you develop and execute your Read more…

The benefits of variable data printing for direct mail marketing are simple and powerful. We all know that relevancy will drive engagement. Your customers are much more likely to engage with a marketing piece if something speaks to them personally. Variable data printing makes it possible to change images, offers, and text, driven by the Read more…

Most people would agree that this political campaign season, with a knock-down, drag-out presidential election as the main event, is destined to be the most highly charged in history. Regardless of party, candidate, or office, the competition to win the hearts, minds, votes, and donations of millions of voters promises to be fierce. Because so Read more…

Direct mail marketing works when the right message is delivered to the right person at the right time. This sounds simple enough but, historically, there has been a certain level of guesswork involved. Is your audience ready to take action now? How do you know? Why would they be more likely to act now rather Read more…

Colleges, universities, and trade schools have never been under more pressure to recruit students and meet enrollment goals. Not only are they struggling to stand out from schools in local markets and across the country, but they’re also being scrutinized by potential students and parents who increasingly evaluate higher education based on ROI. In a Read more…

Organizations have every right to demand accountability from marketing service providers. Direct mail marketing results should be measured and quantified, not guessed or assumed. Even if you have a clean, properly targeted list and a beautifully designed mailing with a powerful message, you need to be able to track the results to get the most Read more…