Direct mail marketing works when the right message is delivered to the right person at the right time. This sounds simple enough but, historically, there has been a certain level of guesswork involved. Is your audience ready to take action now? How do you know? Why would they be more likely to act now rather Read more…
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Colleges, universities, and trade schools have never been under more pressure to recruit students and meet enrollment goals. Not only are they struggling to stand out from schools in local markets and across the country, but they’re also being scrutinized by potential students and parents who increasingly evaluate higher education based on ROI. In a Read more…
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The success of any direct mail marketing campaign begins with purchasing the right mailing list. Period. You can have the best product or service in the world, stunning design, the perfectly crafted message, and an irresistible offer, but if you don’t get your mailing in front of the people who are most likely to buy Read more…
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Organizations have every right to demand accountability from marketing service providers. Direct mail marketing results should be measured and quantified, not guessed or assumed. Even if you have a clean, properly targeted list and a beautifully designed mailing with a powerful message, you need to be able to track the results to get the most Read more…
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“I wish we had involved you earlier in the process.” This is something we hear periodically from first-time clients. They struggle with different aspects of their direct marketing campaign—the prospect list, formatting, design and color choices, brand consistency, postage costs, understanding print capabilities and options, delivery, tracking, response analysis, and every phase of project management. Read more…
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Think about how you interact with print content and online content. The experience of holding content in your hand is very different from viewing content on a mobile or desktop device. More specifically, the level of engagement — physical, mental, and emotional — tends to be far higher with print. More engagement leads to better Read more…
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Transparency is one of those buzzword concepts in marketing and branding that every company claims to be embracing and prioritizing. But what exactly is brand transparency? How does it help you build a more personal connection with the customer? How can direct mail be used to communicate transparency? Steve Jobs once said, “A brand is Read more…
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End-of-year fundraising will determine the success or failure of many nonprofits. According to Nonprofits Source, 30 percent of charitable giving each year happens in December, and 10 percent occurs in the final three days of the year. Planning for this critical fundraising period should begin now. As more and more donations move online, many nonprofits Read more…
