Most savvy marketers agree that a multichannel approach is most effective. But that doesn’t mean you should just throw a bunch of campaigns up against the walls of different channels and see what sticks. Multichannel works best when you use complementary channels as part of a cohesive strategy. Household IP targeting allows you to match Read more…
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“Globally, the data-driven marketing industry spent $20 billion on data in 2018.” Of that $20 billion, the United states holds the largest data market ranking, contributing $12 billion to that total. Data is undoubtedly the now and future of marketing. Strategically, data allows marketers to personalize messages and hand-craft experiences based on the end-user’s preferences. Read more…
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If you’ve spent any time on Instagram or YouTube in the last few months, you’ve come across an “unboxing” video. This refers to a video featuring someone opening a box, package, or envelope and reacting to what’s inside (usually in a positive way). Whether it’s unboxing a meal kit delivery service such as Hello Fresh, Read more…
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Maintaining brand awareness doesn’t just happen—it comes as a result of thought, attention, and constant cultivation. As Hubspot defines it, “Brand awareness represents how familiar your target audience is with your brand and how well they recognize it.” Unsurprisingly, direct mail is a great marketing channel for brand awareness. A general brand awareness campaign doesn’t Read more…
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Trigger-based direct mail is a type of automated marketing that is designed to fire once a customer has taken a certain action that you’ve defined, such as requesting a quote, visiting an in-store location or hitting a milestone (e.g. birthday). Plus, triggered mail campaigns often come with a set-it-and-forget mentality all while bringing in quality Read more…
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It’s 2019 and your marketing team is gearing up for another year of cleverly crafted campaigns and workshopping some fresh new ways to position your business. Smart marketers know that direct mail is a crucial ingredient to a well-rounded strategy, and therefore incorporate it into their annual plans and budgets for the year ahead. In Read more…
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The USPS is offering 2% discount on postage, despite upcoming price increase. At the end of this month, the United States Postal Service will institute its largest increase in price of postage since 1991. How will that affect your direct mail marketing budget for the year ahead? If you’re looking for innovative ways to save Read more…
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It’s that time of year to begin a performance analysis of your 2018 direct marketing strategy so that you can make adjustments and hit the ground running in 2019. You may need to do some digging, but there are several metrics necessary to factor the measurable values used to determine ROI for various marketing initiatives. Read more…
