Everyone loves to be rewarded for his or her loyalty. As a business, it’s good to thank your patrons for their brand advocacy through customer reward programs. Direct mail trigger campaigns are a great long-term marketing campaign solution that satisfies this need on an ongoing basis. Direct mail trigger campaigns are ongoing, action-based campaigns that Read more…
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There is no shortage of email marketing tips online. Since technology is always in flux, it is essential that marketers stay on top of what’s most important on a regular basis. 74% of marketers believe email will produce future ROI and believe it is core to their business (Pardot), making it a clear priority in Read more…
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The purpose of a Call to Action (CTA) is to encourage a visitor to take a desired action. Usually this action is to engage with an offer you are providing: the downloading of an ebook, registration for a free trial, subscription to a newsletter, etc. That offer resides on a landing page on your website, Read more…
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Digi Says is a series of articles sent once monthly to our email subscribers. Each article focuses on a marketing statistic or fact that we see as a hot topic in our industry. It’s brought to you by Digi, your loyal production companion. Nonprofits face many marketing challenges: fundraising efforts, donor retention, time management, to Read more…
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Scroll for special nonprofit 2015 calendar & mail rate cheat sheet—free download! When limited budgets and compacted timelines are in play and the stakes are high, single-channel marketing and poor messaging are the last things that will help your marketing strategy. Unfortunately, this happens to be the case for many nonprofit organizations. Fortunately, they are Read more…
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Gearing up for your next industry convention? Representing your team or brand on the tradeshow floor with a booth setup? Make sure your booth includes these 4 elements to better your chances of being seen—and remembered. Graphics that POP The tradeshow floor is a giant sea of brands, products, and services looking to connect with Read more…
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Digi Says is a series of articles sent once monthly to our email subscribers. Each article focuses on a marketing statistic or fact that we see as a hot topic in our industry. It’s brought to you by Digi, your loyal production companion. “67% of online searches are caused by offline communications—which means a strong Read more…