Digi Says…”Let’s give a round of applause to our postal workers, UPS and FedEx employees, and all other delivery professionals.” We appreciate their tireless efforts to keep us well informed, well fed, and in possession of household necessities. Digital Dog Direct especially gives heartfelt thanks to delivery professionals because they allow us to keep doing Read more…
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Digi Says…“Advanced personalization can deliver ROI of more than 2,000%.” Personalization isn’t just about swapping out text to include someone’s first name. In fact, research from Pure360 found that just 8 percent of consumers would be more likely to engage a brand when addressed by their first name. This kind of basic personalization is helpful, Read more…
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Digi Says…“92% of consumers who visit a brand’s website for the first time leave without making a purchase.” People used to get freaked out when they would shop on a website for a specific product, leave that website without buying anything, and immediately start seeing ads for that product at every turn. Today, people expect Read more…
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Digi Says… “Mobile searches with the qualifier ‘for me’ have jumped more than 60% in the past two years.” For many consumers, it’s not enough to find an insurance company, doctor, or a certain style of shoes. They want to find the product or service that’s right for them. This is a trend in search Read more…
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“Globally, the data-driven marketing industry spent $20 billion on data in 2018.” Of that $20 billion, the United states holds the largest data market ranking, contributing $12 billion to that total. Data is undoubtedly the now and future of marketing. Strategically, data allows marketers to personalize messages and hand-craft experiences based on the end-user’s preferences. Read more…
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Earlier this year we told you about some of the upcoming promotions that the United States Postal Service is running throughout 2019 that you should definitely keep on your radar. Whether it’s discounted rates or earning credits towards a future campaign, there are several ways to leverage these promotions so that it benefits your direct Read more…
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This article was posted in January 2019. The USPS is offering 2% discount on postage, despite upcoming price increase. At the end of this month, the United States Postal Service will institute its largest increase in price of postage since 1991. How will that affect your direct mail marketing budget for the year ahead? If Read more…
2020 Rate Sheet
2020 Postal Rate Sheet & Calendar
