You only have 3–5 seconds to get recipients to open your mail (the Open NOW Rate of physical mail), which is why an envelope’s top job is to get itself opened. The outer envelope is typically the last piece of a direct mail package to be designed; yet the first piece your audience will see. Read more…
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We are very excited to announce that Digital Dog Direct’s holiday card from this past winter has received an Honorable Mention from USPS’ first ever Irresistible Mail AwardTM competition! The contest, which will now recur on an annual basis, was created in order to celebrate the many unique and exciting developments occurring within the direct Read more…
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Have you recently produced a piece of mail that is exceptionally creative? Notably innovative? Perhaps even irresistible? If so, we have some exciting news to share. This year, the United States Postal Service will be giving out an “Irresistible Mail Award” to the marketer, agency, or mail service provider that created the most unique and Read more…
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As a business owner, you want to do everything you can to market your business and get the most for your advertising dollars; the last thing you want to do is send out a bunch of mailers only to end up with no responses. Direct mail marketing can include such things as postcards, catalogs, sales Read more…
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Marketers should not underestimate the power of print advertising. Sure, digital marketing appears to be a more robust and contemporary way to advertise, but its power is limited. Consumers can interact with your brand online to an extent, but not in physical way—that’s where print comes in. Giving consumers the ability to literally hold your Read more…
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Digital Dog Direct recently designed and printed a 25,000-piece self-mailer for The Office of Annual Giving at The College of New Jersey. Digital Dog leveraged many of its varied printing and packaging capabilities to create this special piece for TCNJ. The self-mailer involved variable data printing with a personalized address on both the exterior and Read more…
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A well-designed scientific or research poster is the difference between your hard work and hours of research getting noticed (and understood!) and an overlooked poster board. So, good design is critical in clearly communicating your data. These three key elements will guide you in creating a successful scientific poster design. 1. Orderly Layout and Sequence Read more…
